The significance of a <a href="https://www.exploretech.io/search?entParam=All-q=CRS">Central Reservations System (CRS)&nbsp;</a> in the hospitality industry can not be overemphasized, as the vast majority of reservations and bookings today&nbsp;are made online.&nbsp;<img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7">But what is hospitality CRS and how can it be used to increase the visibility of your property across multiple online channels, including <a href="https://www.cloudbeds.com/online-travel-agencies/best/">Online Travel Agencies (OTAs)</a>, Travel companies, metasearch engines, and <a href="https://www.exploretech.io/search?entParam=All-q=Global%20Distribution">Global Distribution Systems (GDS)?</a>&nbsp;Let's look at some of the features and advantages of hotel CRS. &nbsp;<h2>What is a Central Reservation System?</h2>&nbsp;Essentially a&nbsp;<a href="https://www.exploretech.io/search?entParam=All-q=CRS">CRS</a> is an automated system that links to many networks from a single location to store, distribute, and disseminate information on hotels, resorts, and other accommodation facilities to the online community.&nbsp;Whenever a booking is made, or rates are updated, the <a href="https://www.exploretech.io/search?entParam=All-q=CRS">CRS</a> updates the hotel's rates and availability across all channels. Call center and remote reservation agents can generate and amend reservations using the<a href="https://www.exploretech.io/search?entParam=All-q=CRS"> CRS </a>from a single location.&nbsp;To prevent overbooking hotel rooms across channels, ensuring that the booking engine and <a href="https://www.exploretech.io/search?entParam=All-q=channel%20manager">channel manager </a>come with or at least easily interact with your <a href="https://www.exploretech.io/search?entParam=All-q=CRS">CRS</a> is beneficial.&nbsp;The <a href="https://www.exploretech.io/search?entParam=All-q=CRS">CRS</a> sends updated hotel reservation data to both your website and third-party channels like the GDS or&nbsp;OTAs after a hotel room is reserved on the hotel website. The <a href="https://www.exploretech.io/search?entParam=All-q=CRS">CRS </a>then shares this information with the <a href="https://www.exploretech.io/search?entParam=All-q=property%20management%20system">Property Management System (PMS).</a>&nbsp;It's crucial to understand that the<a href="https://www.exploretech.io/search?entParam=All-q=CRS"> CRS </a>is not the sole source of truth for visitor profiles, nor is it the single repository for room inventories. These tasks are allocated to your <a href="https://www.exploretech.io/search?entParam=All-q=CRM">Customer Relationship Management (CRM)</a> software and PMS, respectively. &nbsp;&nbsp;&nbsp;<h2>6 Benefits of a CRS</h2>&nbsp;A hotelier may take advantage of many benefits of using a CRS. The CRS resembles a worldwide distribution hub in that it keeps track of hotel rates and availability to make it more readily available to internet channels like OTAs and travel agencies.&nbsp;&nbsp;But what are some of the other advantages of a CRS? Let’s dive in and explore how a CRS enhances customer interactions, synchronizes data, boosts adaptability and efficiency, conserves time and resources, manages reservations, and simplifies payment.&nbsp;&nbsp;&nbsp;<h3>1. Enhance &amp;&nbsp;Personalise&nbsp;Guest Relationships</h3>&nbsp;The hospitality industry thrives by offering high-quality services and developing enduring relationships with clients, as a &nbsp;satisfied consumer is more likely to&nbsp;generate recommendations and additional sales.&nbsp;&nbsp;A CRS aids in developing long-lasting partnerships by analyzing the purchasing trends of guests&nbsp;and capturing pertinent data to understand their behavior better.&nbsp;&nbsp;Information collected through the CRS allows hoteliers to&nbsp;offer more individualized services tailored to the likes&nbsp;and requirements&nbsp;of guests and enhance the overall guest experience.&nbsp; &nbsp;<h3>&nbsp;2. Synchronize Information</h3>&nbsp;A CRS's ability to gather hotel data, such as available rooms, rates, and inventory, and make it accessible on a global scale via numerous channels&nbsp;is one of its main advantages.&nbsp;Any computer, and sometimes tablets or phones, used within the business, can be employed by hotel management to access data and make the necessary adjustments. Additionally, real-time data on room pricing and occupancy levels are available.&nbsp;&nbsp;For instance, if a customer reserve a room, the system will change the status to ensure that other guests cannot make the same booking. Thanks to synchronized data, customers can also use a time-saving search tool to narrow their preferences based on dates, locations, and accommodation types.&nbsp;Additionally, the online booking system lets guests benefit from extras and special offers like meal discounts and airport transfers. &nbsp;<h3>&nbsp;3.&nbsp;&nbsp;&nbsp;&nbsp; Increase Flexibility &amp; Efficiency</h3>&nbsp;Hoteliers must adapt to changing market trends by adjusting their policies, procedures and pricing strategies. A well-suited CRS will go a long way to increasing flexibility by adopting new rates and practices according to corresponding marketing conditions.&nbsp;&nbsp;As the global hospitality market is not uniform, hoteliers can change various room rates, and the booking website will always reflect the latest prices. Apart from occupancy rates, commission and cost of distribution resources can also be adjusted depending on market fluctuations.&nbsp;A CRS also allows multi-channel marketing strategies to boost online presence and increase bookings.&nbsp;&nbsp;All traffic from third-party distribution channels and OTAs&nbsp;will be directed to the particular booking engine. Therefore, if a CRS is linked to the hotel website, one can provide relevant information such as room availability, price comparisons, and other helpful and persuasive resources. &nbsp;<h3>4.&nbsp;&nbsp;&nbsp;&nbsp; Save Time &amp; Money</h3>&nbsp;Before hotel booking system software became the norm, hoteliers required additional front-office staff to take care of reservations and data management.&nbsp;&nbsp;During busy seasons, hotel managers needed to employ extra staff to assist with check-ins and booking requests. With the rise of reservation systems synchronizing with distribution systems, the burden on hotel management is eased.&nbsp;Not only does reducing the need for additional front-office staff contribute to lower operational costs, but implementing an effective CRS means that staff will be able to devote more time to other customer needs.&nbsp;Furthermore, by employing a CRS, hotels can update room availability and pricing structures on all distribution channels via a single integrated system across their entire portfolio.&nbsp; &nbsp;<h3>5.&nbsp;&nbsp;&nbsp;&nbsp; Reduce Booking Errors</h3>&nbsp;A CRS ensures real-time connectivity between various distribution channels, reducing booking errors, making the reservation process more efficient, and ensuring a seamless experience.&nbsp;From booking hotel rooms to tables and rental cars, a CRS empowers travelers to book months in advance without the fear of mixing up reservations.&nbsp;&nbsp;A CRS seamlessly distributes all inventories to the OTAs and channel managers, leaving no scope for errors. &nbsp;<h3>6.&nbsp;&nbsp;&nbsp;&nbsp; Ensure Ease of Use &amp; Secure Payment</h3>&nbsp;A CRS is compatible with various distribution and property management systems, allowing hoteliers to streamline information more efficiently without needing to find new distribution systems.&nbsp;&nbsp;A CRS also provides a user-friendly interface for hotel staff, which enables guests to easily navigate the booking process, and hotel staff can access or update information with minimal effort via the platform.&nbsp;Multiple hotels can also run separate reservation systems and integrate them into a CRS to monitor business activities.&nbsp;&nbsp;&nbsp;Furthermore, visitors who make their bookings via the CRS will enjoy data security, meaning that guests have no reason to be concerned about sharing confidential information as they can access various secure payment options. &nbsp;<h2>What is the Difference Between A Channel Manager &amp; CRS?</h2>&nbsp;Although a <a href="https://www.exploretech.io/search?entParam=All-q=channel%20manager">Channel Manager (CM)</a> and CRS essentially perform the same function regarding the distribution of rates and availability, this is what CMs focus on as core functionality. A CRS, on the other hand, has far more functions and functionality.&nbsp;&nbsp;Essentially, a CRS operates as the booking engine for direct hotel bookings, the <a href="https://www.exploretech.io/product/GuestCentric-Hotel-Global-Distribution-System">Global Distribution System (GDS)</a> for corporate reservations, and a platform for offline bookings via smart devices.&nbsp;&nbsp;Further to this, the CRS also acts as the system of record for all booking channels in terms of accuracy of availability, rates, and inventory (ARI). &nbsp;<h3>Dive into ExploreTECH to find the best CRS for your hotel</h3>&nbsp;A Central Reservation System allows hotels to manage inventory and rates in real time so that reservations and related processes can be managed more efficiently.&nbsp;With the extensive range of CRS systems and Integrations available to the hospitality industry, ExploreTECH digital marketplace allows users to explore and compare various solutions in the market side by side, to make an informed purchasing decision of the best-suited technology to their unique hotel requirements.&nbsp;&nbsp;Each CRS solution provider has particular benefits and features, so it is worth investigating and comparing them all via <a href="https://exploretech.io/en/category/subcategory/revenue-management-system-rms">ExploreTECH.io.</a>&nbsp;

Boost Hotel Efficiency with a Central Reservation System (CRS)

Adopting technology solutions within the hospitality industry allows hotels to reach a broader audience and enhance the overall customer experience on multiple levels. Disruptive technological advancements have made collecting user feedback with accurate <a href="https://en.wikipedia.org/wiki/Behavioral_analytics">behavioral analytics</a> while promoting hotel services easier. At the same time, it enables hotel managers and owners to connect with their staff and control internal processes straightforwardly and efficiently.&nbsp;Through digital transformation, hoteliers can synchronize all operational tasks by employing out-of-the-box Hotel Management Systems (HMS).&nbsp;Simply put, a hotel management system is an end-to-end digital solution that automates hotels and their operations. HMS are offered as packages that include all operations from the front desk to the back office, including hotel booking, &nbsp;billing and invoicing, marketing, sales, HR , data analytics, and more.&nbsp;These solutions all assist in boosting the guest experience, streamlining workflows, reducing costs, and eliminating human error.&nbsp;&nbsp;<h2>5 Disruptive Hotel Technology Trends</h2>&nbsp;&nbsp;<h3>1. Personalized Guest Experience&nbsp;</h3>&nbsp;A more personalized guest experience is made possible through mobile guest applications and responsive websites that offer guests numerous customized hotel options. These could include options such as baby cribs, specific drinks in the mini bar, extra pillows, and many more.&nbsp;&nbsp;<a href="https://en.wikipedia.org/wiki/Big_data">Big Data </a>makes providing a personalized experience that much easier.&nbsp;Each time customers or potential customers log on via their social media accounts, hotel management is given access to certain personal information, including their likes and dislikes, how many children they have and where they spent their last vacation. This makes it possible to personalize hotel stays based on guest preferences.&nbsp;&nbsp;Effective guest apps and websites are also able to collect, analyze and transfer user data to hotel management systems. Depending on budget and particular preference, hotels can choose standard solutions or develop custom software that best suits their individual needs.&nbsp;<h3>2. Contactless Payments</h3>&nbsp;In recent years, contactless payment methods throughout the hospitality industry have increased in popularity, as they not only embrace some of the most cutting-edge technology but also provide guests with a more user-friendly experience.&nbsp;&nbsp;As the name suggests, contactless transactions allow users to avoid using cash or the physical implementation of credit cards. Instead, they rely on wireless methods such as <a href="https://en.wikipedia.org/wiki/Radio-frequency_identification">Radio-frequency Identification</a> (RFID) technology.&nbsp;&nbsp;As there is no need to transmit user information to the point of sale (POS) terminal, contactless technology&nbsp;offers a more secure payment option. The data transmitted during a contactless payment is encrypted, making counterfeiting near impossible.&nbsp;&nbsp;<h3>3. Mobile Applications</h3>&nbsp;Guests and customers make use of mobile apps on a daily basis in order to make reservations, find deals, read reviews, and find places to spend their money. To be successful, the businesses vying for those customers must also use apps to their advantage.&nbsp;The hospitality industry, in particular, is uniquely positioned to use apps to streamline operations, provide ongoing communication with customers, and act as a tool for maintaining relationships without relying on traditional correspondence methods.&nbsp;<h3>4. Artificial Intelligence</h3>&nbsp;Providing swift and effective customer service at an affordable rate is one of the hospitality industry's main challenges. <a href="https://en.wikipedia.org/wiki/Artificial_intelligence">Artificial Intelligence (AI)</a> aims to alleviate this problem by addressing customers' concerns and inquiries at any time of the day or night. Chatbots and smart assistants have been widely adopted in the retail industry but are a relatively new phenomenon within the hospitality sector.&nbsp;Amongst other things, AI technology lets guests control room functions such as cooling or heating the room, closing blinds, turning on music, etc., via voice commands.&nbsp;More advanced smart rooms are even capable of learning customer behavior via <a href="https://en.wikipedia.org/wiki/Machine_learning">machine learning</a> and the Internet of Things (IoT) data and automatically adjust the environment accordingly.&nbsp;<h3>5. Virtual Reality</h3>&nbsp;Although <a href="https://en.wikipedia.org/wiki/Virtual_reality">Virtual Reality (VR)</a> is still primarily utilized in gaming and entertainment, it is becoming increasingly applicable to the hospitality industry.&nbsp;A number of tourism- and hospitality-related firms have already adopted this technology in some form or another.&nbsp;An example would be using VR to upgrade their current website content and encourage potential visitors or travelers to engage with the service provider. Several hospitality companies now realize that it is not sufficient to present generic information to be original in using the company website as a marketing tool.&nbsp;Hoteliers can deliver helpful information by inviting their audience into immersive virtual experiences. For example, customers can experience a virtual walk-through of a hotel or visit their room before booking. In addition, VR tours allow visitors to explore nearby attractions and historical places in full color, shape, and sound.&nbsp;<h2>Dive into ExploreTECH for more about the latest disruptive hospitality technologies</h2>&nbsp;With a commitment to driving digital transformation throughout the MEA's hospitality and travel sector, ExploreTECH presents a user-friendly, bilingual digital marketplace that connects industry professionals and decision-makers with leading technology and solutions providers to learn more about the latest innovative solutions, develop advanced digital strategies and procure suitable technology to propel their businesses into the future.&nbsp;Since its inception in February 2022, ExploreTECH has experienced rapid growth and significant success, securing its position as the leading digital marketplace where hospitality, travel, and technology meet to discover limitless opportunities of the digital age.

Disruptive Trends & the Future of Hospitality

<a href="https://exploretech.io/en/category/subcategory/customer-relationship-management-system-crm">Hotel Customer Relationship Management (CRM) </a>involves the implementation of a software solution to build and strengthen customer relationships, generate quality leads, and boost sales in the hospitality industry.&nbsp;Customer service is an essential aspect of the hospitality industry. One can even go as far as to say that customer service forms the core of an industry that relies on guest satisfaction for its success.&nbsp;&nbsp;<a href="https://www.techtarget.com/searchcustomerexperience/tip/Understanding-the-3-types-of-CRM-systems">The three types of CRM systems</a> include&nbsp;operational, analytical and collaborative, each of which plays&nbsp;a significant role in ensuring a positive guest experience. It enables hotels to automate and streamline their efforts to promote clear communication and customer loyalty.&nbsp;&nbsp;&nbsp;<h2>Benefits of Hotel CRM Software</h2>&nbsp;Let’s take a look at some of the benefits of CRM software in the hospitality industry.&nbsp;<h3>Track Occupancy</h3>&nbsp;With the help of a CRM room occupancy tracking feature, hotels can avoid inevitable human errors, such as accidental double bookings.&nbsp;&nbsp;<h3>Centralized Database&nbsp;</h3>&nbsp;A CRM provides a centralized database where authorized users can access relevant guest information, which marketing and sales teams can use to re-target customers and invite them back.&nbsp;<h3>Boost Customer Engagement</h3>&nbsp;With a CRM system, guests can be contacted and engaged with information about offers or events during their stay. Guests can also provide feedback via a simple form or phone call, thereby enhancing customer experience and making them feel valued.&nbsp;<h3>Enhance Customer Loyalty</h3>&nbsp;CRM software helps hotels earn customer loyalty. CRM features, like real-time reporting, personalized notifications, and communications based on customer purchase history, make it easier to upsell and cross-sell.&nbsp;<h3>Boost Conversions</h3>&nbsp;A hotel CRM provides you with the status of a customer or a prospect in the buyer journey, and this helps a sales representative to understand the journey and then pitch accordingly. For example, suppose a potential customer has asked for an offer for their birthday. In that case, the sales representatives can use this information to pitch a customized package to that guest during that time, thereby increasing sales.&nbsp;&nbsp;<h3>Increased Efficiency</h3>&nbsp;A hospitality CRM helps the marketing, customer service, and sales team collaborate efficiently. It also allows hotel managers to delegate and assign work, avoiding miscommunication and confusion.<h3>&nbsp;</h3><h3>Automated Communication</h3>&nbsp;Hospitality CRM software enables you to distribute automated communication related to personalized offers, birthday or anniversary wishes, or sending out feedback forms after check-out.<h2>&nbsp;</h2>&nbsp;<h2>The Impact of CRM Systems on the Hospitality Industry</h2>&nbsp;&nbsp;There are a few critical areas where CRM software can significantly impact the hospitality industry.&nbsp;<h3>Customer Communication</h3>&nbsp;One of the most prevalent uses of CRM software in the hospitality industry is maintaining good communication with leads and customers.&nbsp;&nbsp;Although this is not an invitation to engage in a constant barrage of spam emails, hospitality, and travel professionals can employ customer data and marketing automation to send customers curated information they might find helpful and interesting.&nbsp;&nbsp;&nbsp;Examples of these communications include quarterly updates with relevant news, personalized tips, and hotel promotions.&nbsp;&nbsp;On its most basic level, CRM software simplifies the process of scheduling and distributing effective reminders that will increase brand awareness of a hotel year-round.&nbsp;<h3>Leveraging Data</h3>&nbsp;The variety of information hotels can leverage with CRM software is endless, and much of it can be used to communicate more effectively and provide better service to regular customers and potential guests.&nbsp;&nbsp;Hotel and hospitality managers should pay close attention to information such as purchase history, past interactions with your branded content, or even offers that have been viewed but not purchased.&nbsp;&nbsp;The more this data is leveraged, the easier it is to create personalized guest communications to continue conversations, generate consistent interest in a property, and keep guests coming back. This is especially true if one sends well-timed exclusive deals or promotions to your most loyal patrons.&nbsp;<h3>Streamline Backend Processes&nbsp;</h3>&nbsp;Hotels can better categorize numerous essential processes that affect customer satisfaction by using the data stored within the CRM platform.&nbsp;By connecting CRM software with an ERP (Enterprise Resource Planning) system, hotel management can combine data insights from various departments to create a streamlined, cost-effective process of communicating with customers and delivering optimal products and services.<h2>&nbsp;</h2><h2>Dive into ExploreTECH to find the best RMS for your hotel</h2>&nbsp;With the extensive range of CRM systems and Integrations available to the travel and hospitality industry, the ExploreTECH marketplace allows users to explore and review the various solutions available to them, and discover the technology that best suits their unique requirements.&nbsp;&nbsp;Each CRM solution provider has particular benefits and features, so it is worth investigating and comparing them all via the <a href="https://exploretech.io/en/category/subcategory/revenue-management-system-rms">ExploreTECH.io platform.</a>

The Impact of Hotel CRM on Customer Loyalty

Louvre Hotels Group: Getting Started with Revenue Technology

In the ever-evolving landscape of the hospitality industry, expectations are undergoing a profound transformation. While leisure travel is making a gradual comeback, it represents only a fraction of a hotel's revenue. In contrast, group business remains a cornerstone and a crucial driver of profits. The resurgence of group bookings across various segments has placed us in a unique phase where group business stands as the most dependable revenue stream for hoteliers, extending through 2024 and likely beyond. This steadiness safeguards their income against the fluctuations in rates and corporate travel.<o:p></o:p><o:p>&nbsp;</o:p>Meetings have not only returned but have shown remarkable strength, reaching approximately 92 percent of pre-pandemic levels in Q2 2023. Notably, July witnessed an impressive 22 percent surge in meeting and event bookings compared to the previous year.&nbsp;<o:p></o:p><o:p>&nbsp;</o:p>To fortify hotel profitability, crafting a commercial strategy for 2024 that prioritizes the growth of group business is imperative. The pace of recovery in the industry, particularly in the realm of group events, has outpaced expectations. Those who have grown complacent, relying solely on leisure travel, are in for a wake-up call. If it isn't already, group business should now be a central focus for hotel leaders.<o:p></o:p><o:p>&nbsp;</o:p><h2>Group Business as a Pillar of Revenue Stability—But Embrace Change</h2>We understand that meetings and events provide a solid foundation for revenue stability, and when combined with increased rates, they boost both actualized group room revenue and event activity. Since early 2022, the trend of increasing group business has instilled optimism, especially regarding future occupancy and revenue in the latter half of 2023, extending into 2024 and beyond.<o:p></o:p><o:p>&nbsp;</o:p>Hoteliers are capitalizing on advanced group bookings while identifying opportunities to capture short-term transient demand. Corporate meetings consistently outperform other segments, constituting 62 percent of events held in Q2 2023. Consequently, gaining a deeper understanding of the composition and growth of group segments and sub-segments broadens the scope for sales.<o:p></o:p><o:p>&nbsp;</o:p>To gain a broader perspective, looking beyond traditional industries to identify sub-segments with significant growth since 2019 is crucial. For example, sports entertainment experienced a 75 percent surge, while urban infrastructure grew by 50 percent compared to 2019.<o:p></o:p><o:p>&nbsp;</o:p>Events are becoming smaller and more extended. The statistics from Q2 2023 are evident. Smaller meetings (less than 25 people) have increased as a percentage of events, accounting for nine percent of total volume. Meetings with 200 attendees or less continue to dominate, comprising 70 percent of meeting volume.&nbsp;<o:p></o:p><o:p>&nbsp;</o:p>There has been modest growth in all segments with 200 or more participants, partly due to the seasonality of larger spring and early summer events and conferences. Single-day event volume remains eight percent lower than in 2019, while two- to three-day events have surged by 19 percent, and four- to seven-day events have seen a remarkable 43 percent increase.<o:p></o:p><o:p>&nbsp;</o:p>These metrics underscore the changing patterns in customer behavior and hotel sales models, necessitating adaptation to remain competitive. Notably, hotel sales teams are becoming leaner, emphasizing the critical role of technology tools in enhancing and sustaining performance.<o:p></o:p><o:p>&nbsp;</o:p>Leveraging technology and harnessing data-driven insights empower hoteliers to secure events and establish a robust foundation for growth. The use of technology to identify such growth metrics is indispensable for expanding group business.<o:p></o:p><o:p>&nbsp;</o:p><h2>Utilizing Technology to Elevate Your Commercial Strategy</h2>Hotel leaders must focus on profit contribution and the enhancement of asset value. This strategic approach hinges on the synergy of revenue management and sales within a comprehensive commercial strategy framework. To implement this strategy effectively, contemporary hoteliers rely on advanced technology, including revenue management software, to gain the necessary insights for success. Adroit revenue managers understand that incorporating technology that aligns with and bolsters group sales strategies is essential.<o:p></o:p><o:p>&nbsp;</o:p>To ensure a successful commercial strategy, technology partners should provide rapid access to data, enhancing efficiency while boosting profitability. Collaborating with data providers to generate actionable insights enables hotels to gain traction not only within but also beyond their traditional target accounts. This collaboration empowers your sales team to answer crucial questions:<o:p></o:p><o:p>&nbsp;</o:p><ul><li style="margin: 0cm; font-size: medium; font-family: Calibri, sans-serif; text-align: justify; line-height: 18.4px;">Do they possess a comprehensive understanding of the total account revenue potential for group business in your market, encompassing space, rooms, and F&amp;B revenue, as well as potential corporate business from group accounts?<o:p></o:p></li><li style="margin: 0cm; font-size: medium; font-family: Calibri, sans-serif; text-align: justify; line-height: 18.4px;">Are they adept at leveraging instant booking solutions for smaller events, allowing them to focus on key accounts?<o:p></o:p></li><li style="margin: 0cm; font-size: medium; font-family: Calibri, sans-serif; text-align: justify; line-height: 18.4px;">Do they offer unique catering options for groups that distinguish your venue, such as locally-sourced F&amp;B for team events, creating Instagram-worthy moments?<o:p></o:p></li><li style="margin: 0cm; font-size: medium; font-family: Calibri, sans-serif; text-align: justify; line-height: 18.4px;">Do they possess the knowledge or the technology to explore high-growth segments that may not have traditionally been targeted?<o:p></o:p></li></ul><o:p>&nbsp;</o:p>Technology partnerships should equip sales teams to safeguard and expand group revenue by extracting actionable insights from vast datasets, enabling smarter decisions today and in the future.<o:p></o:p><o:p>&nbsp;</o:p><h2>Navigating Change Together</h2>In recent years, our mindset has undergone a profound shift. We have faced challenges we never anticipated. Labor shortages persist, and the rapid pace of change poses a hurdle for change management. When combined with evolving guest expectations, these factors may prompt less experienced leaders to retreat.<o:p></o:p><o:p>&nbsp;</o:p>Our beloved industry continues to be tested by technology. Technology providers must recognize that their success hinges on their customers' ability to embrace and derive maximum value from their offerings. To foster effective partnerships, technologists must engage their customers in meaningful conversations, providing valuable insights and solutions that align with the business's goals.<o:p></o:p><o:p>&nbsp;</o:p>While this is a significant endeavor, embracing these responsibilities collectively can lead to better outcomes in terms of collaboration, integration, and the effective operation of profitable hotels. The era of Collective Ideation is upon us, and it's imperative that hoteliers acknowledge the efficiency and foundational significance of group business as we forge ahead. The time to act is now.ning the base on which we build.<o:p></o:p>

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