Integrations

Technical specifications

Overview

Launch year

1991

Compatible integrations

Last Updated

26 Sep 2025

Description

The Access Group Guest Engagement / Journey solution is a sophisticated CRM‑powered platform designed to enhance guest relationships at every stage of the stay. It consolidates guest data from bookings, enquiries, feedback and loyalty into a unified profile to enable personalised communication, targeted marketing campaigns, automated guest follow‑ups, and feedback collection. Two unique selling points are its real‑time audience segmentation for precise offers and its marketing automation that boosts repeat stays and guest loyalty. This product is ideal for independent hotels, boutique properties, small and medium hotel groups, and large chains wishing to elevate guest satisfaction and retention. To deliver its full value it integrates with your existing Property Management System (PMS) and other guest‑facing systems, while pulling data from bookings, feedback and loyalty platforms, allowing seamless operation and consistent guest‑journey tracking.

Details

Infrastructure detailsCloud

Support languagesEN

CategoryGuest and traveler tech

SubcategoryGuest stay and journey management platforms

Integrations

IndustryHospitality

This solution is suitable for:Enterprise hotel chains

Product features

Contactless Solutions General

General GSO

Chatbot functionality

Security And Compliance Contactless Solutions

Guest facing experience optimization

Branding And Customization GSO

Management and Optimization GSO

Check-in and Check-out

Food and Beverage ordering

Support Level

Integrations

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Technical specifications

Specifications

Configurations

We begin the Guest Engagement / Journey onboarding with a discovery call, during which we gather your existing guest‑data sources, brand preferences, and communication goals. Then our implementation team configures the platform, integrates it with your PMS and feedback or loyalty tools, and sets up automations and segmentation rules tailored to your guest profiles. We provide staff training on using dashboards, messaging, and consent management. Once all data is validated, workflows are tested, and stakeholders have signed off, you go live—while continuing with post‑launch support to ensure adoption and optimisation.

Scalability

The Access Group Guest Engagement / Journey solution scales effortlessly regardless of property count or guest volumes, ensuring consistent performance from small independent hotels up to large multi‑site chains. Its cloud‑based architecture handles growing datasets, expanding automation workflows, and increasing communication touchpoints without requiring separate instances. As you add more properties, languages, or brands, you maintain centralized control over segmentation, loyalty, feedback and reporting. The platform’s modular design allows you to switch on new features and capacity as demand increases, all while preserving reliability and speed.

Fee structure

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