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Hotel Property Management Systems (PMS): 2025 Buyer's Guide

Published 28-10-2025

Hotel Property Management Systems (PMS): 2025 Buyer's Guide

ExploreTECH Content Team

ExploreTECHProperty ManagementHotel TechnologyPMS GuideSystem IntegrationVendor SelectionImplementationCloud PMSBoutique HotelsHospitality Operations
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Let’s be real about picking a PMS: a lot of hotels miss the mark the first time around.
It’s not because they’re careless - the decision is tricky, and every vendor sounds convincing during demos. You often don’t know what you truly need until six months after go-live, when your front desk is still entering group bookings manually because that “seamless integration” you paid for isn’t working as promised.

Your PMS sits at the heart of your hotel. Reservations flow through it, your front desk relies on it, housekeeping updates rooms through it, and finance wraps up the books with it. When everything’s running smoothly, no one notices. But when it lags or breaks down, everyone feels it.

This guide will help you focus on what really matters when choosing a PMS in 2025. Forget the marketing fluff - we’re talking about pricing that actually makes sense, integrations that hold up under pressure, implementations that won’t throw your operation into chaos, and vendors who pick up the phone when things go wrong.

Download the free PMS RFP Template (PDF) or Talk to an ExploreTECH Advisor for tailored guidance.

What actually changed in 2025

Cloud won. If you're still evaluating on-premise systems, you're solving yesterday's problem. The question now isn’t whether to go cloud, but which cloud PMS to choose.

Here’s what that shift means in practice:

  • Cloud is now the baseline expectation. Automatic updates, remote access, no server rooms. Hotels that held out because they “didn’t trust the cloud” are now scrambling to catch up. The old on-premise vendors saw this coming and built cloud versions. Some did it well. Others bolted cloud features onto legacy architecture and called it modern.
  • Integrations became make-or-break. Your PMS needs to talk to your channel manager, RMS, POS, payment gateway, mobile key system, and probably five other tools. Open APIs matter more than most buyers realize. If a vendor’s integration library looks thin or their API documentation is vague, that’s a red flag the size of a billboard.
  • Payments moved inside. Tokenized payments, fraud prevention, PCI compliance - all now built into the core system. This used to be bolted on; now it’s expected. If your PMS vendor makes you bring your own payment processor with no native integration, ask why.
  • Compliance got stricter - and more regional. PCI DSS 4.0, GDPR for European guests, and data residency requirements across GCC and MENA markets. If you operate in the Middle East or North Africa and your vendor can’t explain where data lives or whether they support Arabic interfaces and local payment rails, keep looking.

Security isn’t a checkbox anymore. It’s a continuous requirement - with real penalties when you get it wrong.

What is a hotel PMS, really?

The actual job it does

A Property Management System runs your hotel's daily operations.
Reservations come in, rooms get assigned, guests check in and out, charges post to folios, housekeeping marks rooms clean, night audit closes the day, and reports go to ownership.

That’s the textbook answer. Here’s the practical one: your PMS is the system your team uses all day, every day - and if it’s slow, confusing, or forces them to click through six screens to do basic tasks, you’ll hear about it constantly.

Modern cloud systems go beyond basic property management. They connect to your wider tech stack and automate workflows that used to be manual. When that connection works well, you save hours every day. When it doesn’t, you end up creating new problems while trying to solve old ones.

Who actually uses it

  • Front desk lives in the PMS from clock-in to clock-out - check-ins, check-outs, room moves, guest requests, payments, loyalty lookups. If your front desk team hates the PMS, your guest experience suffers. Full stop.
  • Housekeeping needs real-time room status updates. When a housekeeper marks a room clean in their mobile app, the front desk should see it immediately - not five minutes later, not after a manual refresh. If this simple workflow doesn’t run smoothly, you’ll have guests waiting for rooms that are already ready.
  • Revenue and operations rely on PMS data to make decisions - booking pace, pickup reports, rate strategies, occupancy forecasts. If reporting is slow or data lags by hours, you’re making decisions based on stale information.
  • Finance depends on accurate folios, clean audit trails, and reliable night audit processes. Multi-room stays, split billing, corporate accounts, deposits, refunds - these scenarios get complicated fast. Your PMS needs to handle them without creating reconciliation nightmares.
  • IT and management handle user permissions, configurations, integration monitoring, and vendor escalations when things break. If your vendor’s support is slow or takes five escalations to reach someone technical, it becomes a weekly headache.

Has your team ever complained that the PMS makes simple tasks complicated? That’s not user error - that’s a system that wasn’t designed for how hotels actually operate.

Core modules that actually matter

Every PMS vendor promises an endless list of features. Here’s what truly matters - and why it should guide your choice.

Reservations and front office

This is the heartbeat. If the reservations module is clunky, your front desk will struggle every single day.

You need fast search, clear room status visibility, easy booking modifications, and guest profile management that doesn’t require clicking through multiple screens. Walk-ins should be as easy as OTA bookings. Group blocks shouldn’t require manual room-by-room entry.

Ask this during demos: “Show me how you handle a same-day room move for a VIP guest with a late checkout and an early check-in conflict.” If the demo person hesitates or says, “Well, technically you’d need to...,” that’s your answer.

Rate and inventory controls

Revenue management lives or dies on accurate, real-time rate and inventory distribution. When you change a rate in your PMS, that update should reach your channel manager and all connected OTAs within seconds, not minutes or hours.

Rate parity violations happen when systems don’t sync properly. Overbookings happen when inventory updates lag. Both cost you money and guest goodwill.

You need the ability to create packages, set restrictions (minimum stay, closed to arrival), manage rate codes by segment, and apply bulk updates without exporting to spreadsheets. If your revenue team is still managing rates in Excel because the PMS makes it too difficult, you’ve already lost.

Housekeeping and maintenance

Room turnover speed directly impacts revenue. Every minute a clean room remains marked as dirty is potential revenue lost.

Integrated housekeeping tools with mobile apps let supervisors assign tasks and housekeepers update room status in real time. No radios, no phone calls, no walking back to the office to update a desktop system.

Maintenance tracking matters too. When something breaks, you need visibility into the issue, who’s assigned, the expected resolution time, and whether the room can still be sold. If this requires a separate system or paper logs, you’re creating unnecessary work.

Payments, folios, and night audit

Billing gets complicated fast. Multi-room stays for families. Split folios for corporate guests. Long-term stays with weekly billing. Deposits, pre-authorizations, refunds, chargebacks.

Your PMS should handle these scenarios without forcing front desk staff to calculate manually or finance to fix errors every morning. Integration with payment gateways is critical. Tokenization keeps sensitive card data off your servers, reducing PCI compliance scope and security risk.

Night audit used to mean overnight staff manually posting charges and balancing books. Modern systems automate most of this process. If your night audit still requires significant manual intervention, your system is outdated.

Reporting and analytics

You need real-time access to operational metrics. Occupancy, ADR, RevPAR, pace reports, revenue by segment, forecast accuracy, standard hospitality KPIs available in dashboards and exportable for owner reports.

Cloud PMS platforms usually offer better reporting than legacy systems. But “better reporting” means little if the reports you actually need aren’t pre-built or require custom development to generate.

During vendor demos, ask to see the reports similar properties run daily, not what’s possible, but what comes standard.

Integrations: where most implementations stumble

Here's what vendors won't tell you upfront: integrations break. Not always. Not permanently. But enough that you need a plan for when (not if) something goes wrong.

Channel manager and CRS

Your PMS and channel manager need to sync rates and inventory in real time, both directions, without manual intervention. When a booking comes through Booking.com at 2 a.m., it should appear in your PMS immediately, and inventory should update across all channels instantly.

Has your channel manager ever been out of sync with your PMS during high season? If yes, you already know why this integration matters. If not yet, you will.

Look for vendors with certified integrations, not “we can probably connect via API.” “Certified” means tested, documented, and supported. Probably means you’re the test case.

Revenue management system

When your PMS shares occupancy, booking pace, and competitive data with an RMS, the RMS can send back optimized rate recommendations. Your revenue team reviews and approves, the system pushes updates automatically.

This integration is critical for dynamic pricing. But it only works if the data flow is clean, frequent, and bidirectional. If your RMS is making recommendations based on data that's three hours old, you're optimizing in the past.

For deeper technical details on how these connections actually work, see how PMS integrations work.

POS and payment gateways

Guest charges from restaurants, bars, spa, and minibar all need to post to the correct folio in real time. At checkout, everything should appear on one bill unless the guest specifically requests a split.

It sounds simple, but it’s not. POS integration failures are common, especially during the first month after go-live. Test this thoroughly before launch. Run test transactions for every scenario: room charge, split payment, refund, tax calculation, and service charge.

Payment gateway integration determines how secure and seamless your checkout process feels. Tokenization, contactless payments, and automated settlement all depend on this connection working correctly.

Door locks, mobile keys, and GRMS

Mobile keys are a guest experience upgrade when they work, and a front desk support nightmare when they don’t. The PMS needs to generate credentials, send them securely, update access when rooms change, and revoke access at checkout.

If you’re considering mobile keys, confirm that your PMS integrates natively with your lock system. “We have an API” doesn’t mean the integration is production-ready.

Guest Room Management Systems (GRMS) for personalized room controls are similar, great when they work, but another integration to troubleshoot when they don’t.

The ecosystem question: different approaches, same goal

Some PMS providers position their platforms as full ecosystems, connecting operations, finance, distribution, and guest experience within a single environment. While the philosophy is shared, the execution varies across market segments.

Enterprise platforms

  • Opera Cloud (Oracle): The long-standing enterprise standard for global hotel groups. Known for deep functionality, broad integrations, and global support - but often complex and costly to implement.
  • The Access Group: Designed for enterprise-grade connectivity, linking PMS data with finance, HR, and business intelligence systems for portfolio-wide visibility.
  • Shiji Daylight: Built with modular architecture to enhance the digital guest journey, from pre-arrival to post-stay engagement.

Multi-property and group solutions

  • RMS Cloud: Strong in automation, analytics, and centralized management for resorts and hotel groups operating across multiple sites.

Independent and boutique-focused systems

  • Mews: A fully cloud-native platform with open APIs and modern UX, ideal for independent hotels and small groups seeking flexibility without enterprise overhead.
  • Hotelogix: Affordable and reliable for smaller properties needing solid core functionality and easy onboarding.
  • Romeo Bravo Software: Tailored for boutique, lodge, and specialty operations that prioritize unique guest experiences and operational control.

Specialized and complementary ecosystems

  • Canary Technologies: Focused on digital check-in, secure payments, and fraud prevention - often enhancing broader PMS deployments.
  • The Digital Hotelier: Specializes in digital marketing, conversion optimization, and booking engine solutions that drive direct revenue solutions for hotels.
  • IRIS: Provides digital concierge and in-room guest-experience solutions, helping hotels streamline service delivery and boost ancillary revenue.

Different philosophies, different strengths - and no single "best" solution for everyone. The right PMS depends on your property profile, technical setup, and operational priorities.

Pricing and total cost: what vendors don't highlight

Let's talk about money honestly.

What you'll actually pay

Most cloud PMS vendors quote a per-room, per-month subscription fee. Sounds simple. It's not.

That base price usually covers core PMS functionality. Want channel management? Extra. Advanced reporting? Extra. Mobile apps for housekeeping? Extra. Premium support with faster response times? Extra.

Here's what nobody tells you about PMS pricing: that $8 per room per month you saw in the proposal turns into $15 real fast once you add the modules you actually need. Ask your vendor for the all-in price. Not the starting price. The one that includes everything you'll need six months from now.

Small properties (under 50 rooms) typically pay $300 to $800 per month total. Mid-size hotels (50 to 150 rooms) usually land in the $800 to $2,000 per month range. Larger properties negotiate custom pricing that can run significantly higher depending on integrations and support requirements.

Implementation costs are separate and substantial. Expect $2,000 to $5,000 for straightforward deployments at small properties. Complex implementations with multiple integrations, data migration from legacy systems, and extensive training can easily hit $20,000 or more.

Hidden costs that wreck budgets

Data migration seems like it should be included. It's often not. Or it's included with significant limitations (only recent guest records, only certain fields, no historical reporting data).

Integration fees can surprise you. Some PMS vendors charge for each integration. Others include a set number then charge for additional connections. Channel manager integration might be included but RMS integration costs extra.

Training for new hires after go-live is rarely included in the base package. You'll pay for ongoing training or handle it internally with documented SOPs.

Support tiers matter more than buyers expect. Basic support might mean email only with 24-48 hour response times. Premium support gets you phone access, faster response, dedicated account managers, and actual help when things break at 6pm on Friday.

Ask vendors directly: "What's the total cost for a property like mine, including all the modules we discussed, implementation, training, and realistic support?" Then get it in writing.

If you're operating in the GCC, Middle East, or North Africa, ask about pricing for local payment gateway integrations, Arabic language support, and regional data hosting. These can add cost but they're not optional if you need them.

For structured comparison tools, use the PMS selection checklist and RFP template to get vendors to give you apples-to-apples pricing.

Implementation: why timelines always slip

Most PMS implementations take 8 to 12 weeks for a mid-size property. Smaller hotels might finish in 6 to 8 weeks. Larger properties or multi-property rollouts stretch to 12 to 16 weeks or longer.

Those are the official estimates. Here's why actual timelines almost always run longer.

Download the PMS Implementation Checklist

The phases that eat time

  • Discovery and data audit is where you define goals, inventory current systems, and clean up guest data. This phase gets skipped or rushed more than any other. Bad idea. Poor data hygiene creates migration errors that haunt you for months.

Guest records with inconsistent formats, duplicate entries, missing fields. Clean it up before migration or deal with sync failures and reporting gaps after launch. Nobody wants to do this work. Everyone regrets skipping it.

  • Configuration and setup means customizing the PMS to match your operations. Room types, rate codes, user permissions, departments, payment methods, reporting templates. This takes longer than expected because you'll discover your current workflows don't match the new system's logic. You'll need to decide: change the system configuration or change your workflows. Both take time.
  • Integrations and testing is where implementations usually stumble. That channel manager integration that worked perfectly in the demo? It's throwing errors in your production environment. The payment gateway? It's timing out on transactions over $500. The POS integration? It's posting charges to the wrong folios for split rooms.

Test everything. Test it thoroughly. Test with realistic transaction volumes and edge cases. Do not skip testing because you're behind schedule. That's how you end up with a broken system on go-live day.

  • Training and SOPs get underestimated constantly. Your team needs structured, role-specific training. Front desk training is different from housekeeping training and is different from finance training. Plan multiple sessions, not one walkthrough.

Document new standard operating procedures while training is happening. Your staff will need reference materials when the vendor's trainers are gone.

  • Go-live should happen during low occupancy periods. You'll have problems. Small ones if you tested well. Larger ones if you rushed. Keep vendor support available and have rollback plans ready if critical issues emerge.
  • Hypercare is the 2 to 4 weeks after launch when you monitor closely, fix issues fast, and refine configurations based on real-world use. Budget time and resources for this phase. Your team will need support and encouragement while they adjust to the new system.

For detailed phase-by-phase guidance with realistic timelines and pitfall prevention, see the PMS implementation timeline and pitfalls guide.

Why migrations always run late

Because data is messier than anyone expects. Because integration testing reveals problems that vendor demos didn't show. Because training takes longer when staff are also handling daily operations. Because vendors are optimistic about timelines and buyers are optimistic about their readiness.

Build buffer time into your schedule. If the vendor says 10 weeks, plan for 12 to 14. If you finish early, great. If not, you haven't promised owners or staff a go-live date you can't hit.

What to look for when choosing a vendor

No single PMS works for every hotel. Here's how to figure out what actually matters for your property.

Property type and size reality

A 30-room boutique hotel has different needs than a 300-room resort than a 15-property group. Obvious, right? Yet buyers constantly evaluate systems designed for different scales.

Small independent hotels need simplicity, affordable pricing, and systems that don't require dedicated IT staff. Large chains need centralized reporting, multi-property management, standardized workflows, and deep integration capabilities.

If you run a boutique property and the vendor demo keeps showing enterprise features you'll never use, that system is overbuilt for you. Overbuilt means overpaying and under-utilizing.

For comparisons tailored to smaller independent properties, read the best PMS for boutique hotels guide.

Regional requirements that vendors ignore

Geography matters more than most buyers realize until it's too late.

If you operate in the GCC, Middle East, or North Africa, confirm your vendor supports:

  • Local payment gateways (not just Stripe and PayPal)
  • Arabic language interfaces (not just English with right-to-left text)
  • Regional tax configurations (VAT, tourism taxes, local requirements)
  • Data residency and hosting within required jurisdictions
  • Support teams who understand regional hospitality operations

ExploreTECH specializes in curating hotel technology for Europe, GCC, and North Africa with specific attention to these requirements. If your vendor can't clearly explain how they handle regional compliance, keep looking.

Integration depth

Make a list of every system you use today and every system you plan to add in the next three years. Channel manager, RMS, POS, payment gateway, booking engine, guest messaging, mobile keys, housekeeping apps, accounting software.

Confirm your PMS vendor offers certified integrations with all of them. Not "we can probably connect" or "we have an open API." Certified, tested, documented integrations with support when issues occur.

Ask about integration costs. Ask about implementation timelines for each connection. Ask what happens when an integration breaks. Who troubleshoots? How fast? What's the escalation path?

Security and compliance

PCI DSS compliance for payment processing is not optional. GDPR compliance for European guest data is not optional. Regional data privacy laws are not optional.

Ask where data is hosted. Ask how backups work. Ask about disaster recovery plans. Ask about security audits and certifications.

If the vendor is vague or says "we take security seriously" without specifics, that's a bad sign.

Support quality

Support quality matters more than any feature comparison chart. When your PMS has issues during a busy check-in period, you need fast, competent help.

  • What are support hours?
  • What's the response time commitment?
  • Do you get phone support or just email tickets?
  • Do you get a dedicated account manager or a general support queue?
  • What languages does support cover?
  • Is training included for new hires after go-live?

Test support before you buy. Call them with a pre-sales technical question and see how they respond. That's your preview of what actual support will look like.

Product roadmap and innovation pace

Ask about development priorities, API expansion plans, and how customer feedback influences features. Ask if they participate in industry groups and keep pace with hospitality technology trends.

You want a vendor who will grow with your business, not one maintaining legacy code with minimal investment.

Look at their release notes for the past year. Are they shipping meaningful improvements or just bug fixes? That tells you whether they're innovating or stagnating.

Common mistakes buyers make

  • Picking based on price alone. The cheapest option almost always lacks critical features, integration depth, or adequate support. You'll spend the savings (and more) dealing with limitations and workarounds. Calculate total cost of ownership over three years, not monthly subscription fees.
  • Skipping data cleanup before migration. This is the mistake that creates the most long-term pain. Garbage data in, garbage data out. Dedicate real time to standardizing formats, removing duplicates, and validating critical fields before you migrate anything.
  • Underestimating training requirements. Staff adoption determines implementation success more than system features. If your team doesn't understand the new system or finds it harder than the old one, they'll resist using it properly. Budget adequate time and resources for comprehensive, role-specific training.
  • Incomplete integration testing. APIs that worked in vendor demos break under production load or real-world edge cases. Test every integration thoroughly with realistic data volumes and transaction types. Verify error handling and fallback procedures before going live.
  • Unrealistic timelines. Vendors are optimistic. Buyers are optimistic. Reality is messy. Rushing data migration, skipping testing phases, or cutting training short all lead to preventable failures. Build buffer time and be willing to delay go-live if critical tasks remain incomplete.
  • Ignoring change management. Implementation is an organizational change, not just a technology swap. Communicate clearly about what's changing, why it matters, and how it affects daily work. Assign department champions who can answer questions and advocate for their teams.
  • Not reading contracts carefully. What's included in the base price? What costs extra? What are the terms for cancellation or switching vendors? How do price increases work over time? Get specifics in writing before you sign.

Questions buyers actually ask

What does a PMS actually do every day?

It manages reservations, check-ins, room assignments, housekeeping updates, payments, folios, and operational reporting. It coordinates the workflows that keep your hotel running from booking through checkout and post-stay follow-up.

How long does implementation really take?

  • 6 to 8 weeks for small hotels with simple requirements
  • 8 to 12 weeks for mid-size properties with standard integrations
  • 12 to 16 weeks or longer for large properties, complex integrations, or multi-property rollouts

These are optimistic estimates. Add 2 to 4 weeks of buffer for realistic planning.

What's the difference between a PMS and a channel manager?

Your PMS manages internal operations: reservations, guests, rooms, payments, reporting. A channel manager distributes availability and rates to external booking channels like OTAs and GDS systems. They work together but serve different functions. The PMS is your operating system. The channel manager is your distribution tool.

Which modules are actually essential?

  • Reservations and front office
  • Rate and inventory controls
  • Housekeeping coordination
  • Payment processing and folios
  • Reporting and analytics

Everything else is important depending on your specific needs, but these five form the foundation.

What should I expect to pay?

  • $5 to $15 per room per month for cloud-based subscriptions (base price before add-ons)
  • $300 to $800 monthly for small properties (all-in with typical modules)
  • $800 to $2,000 monthly for mid-size hotels (all-in with typical modules)
  • Custom pricing for large properties and chains
  • $2,000 to $20,000 one-time implementation costs depending on complexity

Get all-in pricing that includes every module and integration you'll need, not just the base subscription fee.

What integrations matter most?

Connect these first:

  • Channel manager (prevents overbookings, automates distribution)
  • Revenue management system (automates dynamic pricing)
  • Payment gateway (security and compliance)

These three deliver immediate operational impact. Add POS, mobile keys, and guest messaging as next priorities.

Can I run everything on one platform?

Some vendors offer unified platforms combining PMS, POS, and RMS functionality. Others specialize in one area and integrate with best-of-breed partners for the rest.

Unified platforms offer simpler management but may lack depth in specific areas. Multi-vendor integrated stacks offer more flexibility but require more coordination. Choose based on your operational complexity and available technical resources.

How do I migrate from an old on-premise system to cloud?

Start with thorough data cleanup. Work with your new vendor to map old data structures to new formats. Run systems in parallel during a transition period to verify data accuracy before fully cutting over.

Schedule migration during low occupancy. Plan for extra staff support during the first week. The technical migration happens overnight but planning and preparation require weeks of work beforehand.

Do I really need mobile keys or will guests just ask for plastic cards?

Depends on your guest profile. Business travelers and younger guests expect mobile keys. Leisure travelers and older guests often prefer traditional keys. Offer both if possible.

Mobile keys are a guest experience upgrade when they work correctly and a support headache when they don't. If you implement them, make sure the PMS integration is solid and your front desk is trained to troubleshoot common issues.

Why do implementations always run late?

Because data is messier than expected. Because integration testing reveals problems that vendor demos didn't show. Because training takes longer when staff are handling daily operations simultaneously. Because vendors are optimistic about timelines and buyers are optimistic about readiness.

Build buffer time. If the vendor says 10 weeks, plan for 12 to 14. You'll either finish early or hit the deadline without cutting corners.

Where to go from here

You're at different stages of this decision. Here's what makes sense depending on where you are.

If you're still learning the basics

Start with the full PMS fundamentals and modules guide to understand how modern systems work and what features matter most for your property type. Get the foundation right before you start comparing vendors.

If you're ready to compare vendors

(Review the best PMS for boutique hotels guide)(/blog/best-pms-boutique-hotels/) for shortlisted platforms with real buyer scenarios and recommendations. Or talk to an ExploreTECH advisor to receive a shortlist tailored to your region, property profile, and existing tech stack.

ExploreTECH advisors understand the hotel technology landscape across Europe, the Middle East, and North Africa. They help you navigate vendor selection with specific attention to language support, data residency requirements, and local payment integrations that matter in your market.

If you're preparing to issue an RFP

Use the PMS selection checklist and RFP template to structure your vendor evaluation. It forces vendors to give you comparable information so you can actually make informed decisions instead of choosing based on whichever demo looked flashiest.

The template includes vendor comparison worksheets, technical requirements checklists, and evaluation scorecards. It helps you ask the right questions before committing.

Download the PMS RFP

If you need guidance from someone who's seen this process before

Talk to an ExploreTECH Advisor to save time, avoid costly mismatches, and make confident technology decisions. Schedule a consultation to discuss your property profile, current challenges, and technology goals.

They'll provide vendor recommendations, implementation guidance, and ongoing support throughout your PMS journey. Not sales pitches. Actual advice based on what works for properties like yours in your region.

Talk to an ExploreTECH Advisor

The PMS decision matters more than most tech choices because it touches every part of your operation, every day. Get it right and you build a foundation that makes work easier for your team and better for your guests. Get it wrong and you’ll spend years working around limitations, wishing you’d asked tougher questions during selection.

Take your time. Ask tough questions. Run real scenarios in demos. Test end to end. And don’t let anyone rush your decision.

About the Author

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Fiona Mosca is the Content Manager at ExploreTECH and has been part of the team since its inception. With 15+ years of experience in marketing, media, and communications, she leads content creation and strategy, helping shape the voice of ExploreTECH. Fiona has a strong interest in the hospitality industry and a keen focus on how technology is driving its evolution.

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