HBenchmark

HBenchmark is a data-intelligence and benchmarking platform serving both the travel and hospitality industries. Our mission is to help hotels, destinations, and tourism operators measure performance more accurately, compare themselves against meaningful competitive sets, and identify opportunities to maximize profitability.

We provide a suite of integrated tools — while still allowing organizations to focus on individual analytics modules as needed. With HBenchmark, properties can analyze occupancy and pricing “on the books” for future dates, compare performance with local markets or custom competitive clusters, and track a wide range of KPIs that reveal real revenue opportunities.

Our technology combines cloud-based and on-premise software options, integrating directly with leading hotel systems such as Oracle OPERA, as well as OTAs and other data sources. This ensures analyses are built on real, reliable property data, enriched with market intelligence. Data protection is built into the platform: competitor insights are always aggregated across clusters of at least five hotels, ensuring confidentiality and privacy for every participant.

HBenchmark supports multiple teams across an organization and destination ecosystem, including:

• Management & Leadership – strategic planning and profitability insights

• Revenue Management & Operations – demand forecasting and pricing optimization

• IT & Data Teams – secure integrations and governance

• Customer Service & Guest Experience Teams – decisions driven by performance trends

By visualizing performance at both the property and destination level, HBenchmark empowers hotels and tourism organizations to make smarter, data-driven decisions — staying competitive while protecting sensitive data and building long-term profitability.