Product Lighthouse Direct
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Lighthouse Direct

By Lighthouse
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AI Powered

Personalize your hotel website. Grow your direct channel.

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Carlo Alvarez SpagnoloRegional Sales Manager EMEA
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Overview

Launch year

2025

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Compatible integrations

12

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Last updated

18 Mar 2026

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Description

Every guest is different. Your website should be too. Personalize every visit in real time, convert more demand into bookings and maximize direct revenue.


From insight to personalization to revenue. Most marketing tools make you choose between data or tactics. Lighthouse Direct connects both. See where you're underperforming, then fix it with AI-powered personalization. One workflow, with real results.


  • Identify direct channel growth opportunities: See where your website and booking flow is underperforming, then benchmark your direct channel performance against competitors so you know where to focus personalization for the biggest impact.
  • Boost direct bookings with real-time website personalization: Personalize your website for every visitor, engaging and guiding them down the booking funnel to drive conversion and direct bookings.
  • Deliver hyper-targeted offers with predictive AI: Leverage predictive personalization to target offers more strategically, ensuring discounts are only shown when they truly influence booking decisions.

Details

Infrastructure detailsCloud, Multi-Property
Support languagesENAR
CategoryCommercial and distribution
SubcategoryDirect Booking Conversion Tools
Integrations

Think of our integrations in three simple layers. We don't just "connect" to a hotel; we become its central nervous system.


  1. The Brain (PMS & Data Feeds): We plug into your PMS (Opera, Mews, Cloudbeds, etc.) to pull your actual reservation data. This eliminates manual reporting. We also pull from ProfitSword so your Revenue Manager and Finance team are finally looking at the same forecast.
  2. The Storefront (Booking Engine): Our Direct Plan sits on top of any booking engine to stop guests from leaving to book on an OTA. We have a "no-friction" guarantee. Even complex engines like Selfbook—which usually break our competitors' tools—work perfectly with us.
  3. The Concierge (AI & Guest Messaging): Our KITT and Connect AI tools plug into where guests already are: WhatsApp, Messenger, and even ChatGPT. We don't just "chat"; we integrate with Opera Cloud and Mews so the AI can actually complete a booking for the guest, not just answer questions.


We sync your internal data (PMS) with your market data (Benchmark) and your website (Direct Plan) so every part of the hotel is working off the same intelligence.

IndustryHospitality
This solution is suitable for:Enterprise hotel chains

Screenshots, videos and other resources

marketingCollateralResource

    Product features

    Conversion Boosters Direct Booking

    Conversion Data Analytics and Reporting

    Integration, Connectivity And APIs Conversion

    Offers and Promotions

    Personalization

    Conversion Rate Monitoring and Parity

    Support Level

    Integrations

    Filter:

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    AI Powered

    product-image

    Lighthouse Performance

    verifiedVendor verified
    Vendor: LighthouseCategory: Business intelligenceSubcategory: Business Intelligence Tools (BI)

    AI Native

    product-image

    Lighthouse Pricing

    verifiedVendor verified
    Vendor: LighthouseCategory: Business intelligenceSubcategory: Rate Shopping Tools
    product-image

    Atomize RMS

    verifiedVendor verified
    Vendor: MewsCategory: Commercial and distributionSubcategory: Revenue Management System (RMS)
    product-image

    Cendyn CRS

    verifiedVendor verified
    Vendor: CendynCategory: Commercial and distributionSubcategory: Central Reservation System (CRS)
    product-image

    Cendyn Booking Engine

    verifiedVendor verified
    Vendor: CendynCategory: Commercial and distributionSubcategory: Booking Engine (IBE)

    AI Native

    product-image

    IDeaS G3 RMS

    verifiedVendor verified
    Vendor: IDeaS - a SAS CompanyCategory: Commercial and distributionSubcategory: Revenue Management System (RMS)
    product-image

    RMS Cloud

    verifiedVendor verified
    Vendor: RMSCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    Hotelogix Multi-Property Management System

    verifiedVendor verified
    Vendor: HotelogixCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    Roiback Loyalty

    verifiedVendor verified
    Vendor: RoibackCategory: Guest and traveler techSubcategory: Customer Loyalty Software

    Technical specifications

    Specifications

    Our technical architecture relies on seamless API and SFTP data exchanges to unify your PMS, booking engine, and market intelligence into a single, real-time dashboard.

    Configurations

    Our team will help you with the configuration

    Scalability

    Our cloud-native infrastructure leverages automated API and SFTP feeds to unify property, market, and guest data into a single, infinitely scalable intelligence layer.

    Fee structure

    Monthly Flat Fee
    Pricing:

    Based on level of customization required, number of properties in the portfolio and existing Lighthouse products.

    Buyers

    FAQs

    What is the core value proposition of the Direct Plan?

    How do Price Comparison and Price Match work together?

    What is "Cookieless Personalization"?

    Does the Direct Plan work with all Booking Engines?

    Can we measure the actual ROI?