Elektra Software

Elektra Software is a comprehensive CRM and guest experience platform designed for the hospitality industry, including independent hotels, hotel chains, resorts, and vacation rental operators. Built by Opex Hospitality, Elektra offers a suite of integrated products that work together to centralize guest profiles, automate communication, and deliver personalized guest journeys from pre‑arrival through post‑stay. Its functionality spans guest segmentation, campaign management, loyalty programs, feedback collection, and real‑time analytics — all from a unified interface that enhances operational efficiency and revenue performance.

Delivered as cloud‑based software, Elektra does not require on‑site hardware and integrates seamlessly with existing property management systems (PMS), booking engines, and other operational platforms. This enables secure data synchronization and a single source of truth for guest insights.

Elektra supports multiple departments across hospitality organizations, including Sales & Marketing, Revenue Management, Front Office, Customer Service, IT, and Operations, helping teams automate marketing campaigns, boost guest loyalty, and make data‑driven decisions that elevate guest satisfaction and long‑term value.