Opex CRM

Elektra Opex CRM is a cloud‑based customer relationship management solution designed to elevate guest service and operational efficiency for the hospitality industry, including independent hotels, small groups, and hotel chains. Its primary function is to centralize guest data across stays and properties, creating comprehensive guest cards that capture preferences, feedback, requests, and reservation history to support personalized service and loyalty. A key selling point is its ability to automatically generate work orders and service actions — such as preferred amenities or special requests — across departments whenever a new reservation is made, ensuring seamless service delivery and enhanced guest satisfaction. 

Ideal for properties that prioritize guest experience and operational integration, Elektra Opex CRM also supports survey tracking, automated guest communication, and feedback analysis to inform strategic decision‑making.

To implement the technology, Elektra Opex CRM requires integration with your property management system (PMS)and other operational platforms so that guest profiles, reservation details, and service requests sync automatically, enabling real‑time updates and a unified view of guest interactions.