DOWHAT

DOWHAT is a comprehensive, cloud-based digital transformation platform designed to modernize hotel operations and guest experiences across the hospitality industry. From independent hotels and small groups to large hotel chains and resorts, DOWHAT unifies essential services — including CRS/Booking Engine, mobile and kiosk check-in/out, e-registration, smart guest services, smart ordering, housekeeping management, guest messaging, and IoT room controls — into a single integrated ecosystem.

The platform’s key differentiators are its end-to-end digital guest experience capabilities and AI-enabled CRM, which help properties automate workflows, enhance personalization, and boost operational efficiency. Whether accelerating direct bookings, enhancing in-room services, or streamlining internal teamwork, DOWHAT drives measurable value and guest satisfaction. 

Delivered as cloud software, DOWHAT integrates with existing Property Management Systems (PMS) and supports departments including Sales & Revenue, Operations, IT, Guest Services, F&B, and Management — empowering teams to streamline processes, reduce costs, and elevate service quality.