dailypoint™ - The CDP for CRM & Loyalty

dailypoint™ is the leading Customer Data Platform (CDP) built for CRM and Loyalty in hospitality. It helps hotels collect, merge, and use guest data from 200+ systems – including PMS, POS, booking engines, WiFi, CRM tools, marketing platforms, and more.

At its core is the Central Profile: a smart, always-updated guest profile that brings together all data – bookings, behavior, preferences – into one clean, GDPR/CCPA-compliant view. Hotels use this to power personalized marketing, loyalty programs, guest communication, and operations.

With 20+ years of expertise and over 1,500 hotel clients worldwide, dailypoint is trusted by major hotel brands and independents alike. It's the preferred CRM partner of The Leading Hotels of the World and a multi-award winner for innovation and data quality.