
Oaky by Plusgrade
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Oaky is an upselling software that helps hotels boost their revenue by offering relevant upgrades & services to their guests throughout the whole guest journey. With automation, segmentation & dynamic pricing, it maximises the average spend per guest and removes manual work. Oaky has been recognised as the Best Upselling Software by Hotel Tech Report for 6 years in a row and is trusted by hotels, groups and chains across the globe, including the Minor & Radisson Hotel Group. In 2025, Oaky was acquired by Plusgrade, a global leader in ancillary revenue solutions. Together, they help hotels around the world drive more revenue and deliver elevated guest experiences.
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Once the contract is signed, the onboarding begins. During the onboarding, hotels are in contact with an onboarding specialist: - PMS integration - Oaky creation - Content revision - Oaky training. Finally, when the hotel goes live, phase 3 (optimisation) is followed by the customer success manager and consists of: - Upsell content - Add more deals - Segmentation - Business review
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