dailypoint Data Laundry

dailypoint™’s core CRM functionality consolidates data from PMS, channel managers, email marketing systems, websites, and other sources, organizing it into a single, actionable guest profile. With automated data cleansing powered by AI, dailypoint™ merges duplicates, corrects human errors, and keeps guest profiles current across platforms. This central CRM database creates a "single source of truth," ensuring accurate, up-to-date data across systems, including PMS. While data cleansing alone is an option, most clients choose to fully integrate the CRM solution, enabling them to maximize data’s potential within their operating environment .