Product Verity Guest CRM
Verity Guest CRM
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UnverifiedVerity Guest CRM
Argiris BaklezosCEO and Founder
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By Verity Guest
UnverifiedOverview
Description
Verity Guest CRM is a sophisticated, AI‑enhanced customer relationship management platform tailored to the hospitality industry, designed to deepen guest understanding and drive personalised engagement across the guest lifecycle. Its unique Guest DNA feature consolidates guest history, preferences and behavior into a unified profile, enabling hoteliers to deliver highly targeted marketing, personalised offers and automated communications that increase direct bookings and loyalty.
Ideal for independent hotels, boutique properties, hotel groups and large chains seeking a deeper, data‑driven approach to guest relationship and revenue management, it helps marketing, guest experience and operations teams build meaningful, personalised interactions.
Delivered as cloud‑based software, Verity Guest CRM integrates seamlessly with existing hotel technology ecosystems — including PMS, POS, booking engines and email platforms — ensuring structured customer data flows into personalised campaigns and analytics without disrupting existing systems.
Details
Infrastructure detailsCloud
Support languagesEN
CategoryGuest and traveler tech
SubcategoryCustomer Relationship Management System (CRM)
IndustryHospitality
This solution is suitable for:Enterprise hotel chains
Product features
Automation
Contact Management
Customer Service
Marketing Management
CRM Optimization
CRM Reporting & Analytics
Communication
Sales Management
Support Level
Integrations
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OPERA Cloud Property Management (PMS)
Vendor verifiedTechnical specifications
Specifications
Configurations
Onboarding for Verity Guest CRM begins with a comprehensive data integration and discovery phase, during which we connect your PMS, POS, booking engine and communication platforms to unify guest profiles. Our team then configures segmentation, automation and reporting workflows tailored to your property’s needs, supported by personalised training for marketing and operations teams. Throughout the process we prioritise clear communication and proactive support to ensure your organisation can leverage the platform quickly and confidently to enhance guest engagement and revenue performance.
Scalability
Verity Guest CRM is built on a robust, cloud‑native architecture that scales effortlessly from single properties to global multi‑site portfolios, handling growing volumes of guest data, campaigns, and automation with consistent performance. As your business expands, the platform adapts to additional brands, markets and user roles while maintaining unified guest profiles and advanced segmentation. Its API‑driven integrations and modular capabilities ensure organisations can extend functionality without disruption, supporting long‑term growth and personalised guest engagement at scale.
Fee structure
Monthly Flat Fee
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