Product Premium Upgrade
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Premium Upgrade

By Plusgrade
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AI Powered

Premium Room Upgrades

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Dan HizaVice President, Business Development
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Li Hawkins

Project management & innovation

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Overview

Launch year

2019

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Compatible integrations

23

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Last Updated

12 Jun 2025

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Description

Premium Upgrade helps hotels earn more from unsold rooms by letting guests bid on upgrades. Offers are delivered automatically by email, mobile, or through a front desk tool at check-in. Guests get access to premium rooms, and hotels unlock extra revenue.

Details

Infrastructure detailsCloud, Multi-Property
Support languagesEN
CategoryCommercial and distribution
SubcategoryUpselling Solutions
Integrations

Plusgrade connects with 25+ leading hospitality systems—including PMS, CRS, channel managers, and booking engines—so you can start offering upsells without changing your tools.


Our two-way integrations make setup simple and seamless, with minimal lift for your team.

IndustryHospitality
This solution is suitable for:Enterprise hotel chains, Independent hotels, Resort properties, Hospitality management companies

Screenshots, videos and other resources

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    Product features

    Data Analytics and Reporting

    Conversion Rate Reports
    GDPR Compliant
    Real time reporting
    Export results in Excel or CSV

    Integration, Connectivity And APIs Upselling

    1 Way API Connectivity
    2 Way OXI Interface
    Backend OTA Connectivity
    Channel Management Module
    Open API

    Upselling Capabilities /Options

    Automated A/B Testing
    Check-In Upselling
    Dynamic Upgrade Pricing
    In-Stay Upsells
    Manual Addition Of Extras Or Packages
    Mobile Optimized/Responsive
    Multi-Lingual (Guest Facing)
    Omnichannel Communication (Email, Chat, SMS, Whatsapp)
    On Property Upsells
    Packages & deals
    Potential Upselling For Future Bookings
    Pre-Arrival Emails
    Property Level management
    Real Time Live Availability
    Supports Multiple PMS
    Upsell Content To Front Desk & Reservation Agents
    Upsell Services And Offers
    Attribute based selling
    Easy Room Selection

    Upselling automation

    PMS Posting
    Occupancy Forecast
    Weekly availability (day of the week and time based)
    Seasonal availability

    Upselling customization

    Customize With Brand Identity (Font, Logo, Colors & Images)
    Landing Page Builder
    Branded emails
    Branded subdomain
    Image gallery

    Languages supported for your guests

    Czech
    English
    French
    German
    Hebrew
    Italian
    Polish
    Portuguese
    Russian
    Simple Mandarin
    Spanish

    Upselling settings and management

    Deal/Offer Templates Library
    Role-Based Access for Users
    Chain Dashboard

    Support Level

    Local / Regional Support in Middle East and Africa
    Office Hours Online Support
    E-Training / Online Training
    Dedicated Account manager and Implementation Manager
    Dedicated customer success manager
    Dedicated onboarding specialist
    Webinars and courses
    Self service onboarding tool
    In-product help and walk throughs

    Integrations

    Filter:

    Clear filter
    product-image

    OPERA 5 Property Management (PMS)

    verifiedVendor verified
    Vendor: Oracle HospitalityCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    Simple Booking

    verifiedVendor verified
    Vendor: ZucchettiCategory: Commercial and distributionSubcategory: Booking Engine (IBE)
    product-image

    RMS Cloud

    verifiedVendor verified
    Vendor: RMS CloudCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    Roiback Booking Engine

    verifiedVendor verified
    Vendor: RoibackCategory: Commercial and distributionSubcategory: Booking Engine (IBE)
    product-image

    HotelRunner Booking Engine

    verifiedVendor verified
    Vendor: HotelRunnerCategory: Commercial and distributionSubcategory: Booking Engine (IBE)
    product-image

    HotelRunner Channel Manager

    verifiedVendor verified
    Vendor: HotelRunnerCategory: Commercial and distributionSubcategory: Channel Manager
    product-image

    Hotel Booking Engine

    verifiedVendor verified
    Vendor: SiteMinderCategory: Commercial and distributionSubcategory: Booking Engine (IBE)
    product-image

    The SiteMinder platform

    verifiedVendor verified
    Vendor: SiteMinderCategory: Commercial and distributionSubcategory: Channel Manager
    product-image

    Infor HMS (Hospitality Management Solution)

    verifiedVendor verified
    Vendor: Infor HospitalityCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    Stayntouch Hotel PMS

    verifiedVendor verified
    Vendor: StayntouchCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    OPERA Cloud Property Management (PMS)

    verifiedVendor verified
    Vendor: Oracle HospitalityCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    Apaleo Open PMS

    partially_perifiedPartially verified
    Vendor: ApaleoCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    Dingus SmartChannel

    partially_perifiedPartially verified
    Vendor: DingusCategory: Commercial and distributionSubcategory: Channel Manager
    product-image

    SIHOT.PMS

    unverifiedUnverified
    Vendor: SIHOTCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    SynXis® Booking Engine

    unverifiedUnverified
    Vendor: SabreCategory: Commercial and distributionSubcategory: Booking Engine (IBE)
    product-image

    HostPMS

    unverifiedUnverified
    Vendor: Host Hotel SystemsCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    Dingus RoomOnLine

    unverifiedUnverified
    Vendor: DingusCategory: Commercial and distributionSubcategory: Booking Engine (IBE)
    product-image

    FNSmanager

    unverifiedUnverified
    Vendor: FNSRoomsCategory: Commercial and distributionSubcategory: Channel Manager
    product-image

    FNSbooking

    unverifiedUnverified
    Vendor: FNSRoomsCategory: Commercial and distributionSubcategory: Booking Engine (IBE)
    product-image

    webhotelier booking engine

    unverifiedUnverified
    Vendor: webhotelier | primalresCategory: Commercial and distributionSubcategory: Booking Engine (IBE)
    product-image

    Mews PMS

    unverifiedUnverified
    Vendor: MewsCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    Vertical Booking CRS

    unverifiedUnverified
    Vendor: ZucchettiCategory: Commercial and distributionSubcategory: Central Reservation System (CRS)
    product-image

    Mews PMS

    unverifiedUnverified
    Vendor: MewsCategory: Hospitality operationsSubcategory: Property Management System (PMS)

    Technical specifications

    Specifications

    Our platform fits right into your existing tech stack—seamlessly integrating with leading hospitality systems and industry standards. It’s fully brandable and built to work the way you do.

    Configurations

    Our platform integrates with a wide range of systems—including PMS, CRS, and Channel Managers—using two-way connectivity to keep everything in sync.


    Hotels can begin onboarding in just a few weeks and typically go live within 8–10 weeks. The process is fast, scalable, and built to minimize work for your team.


    From day one, Plusgrade’s implementation and support teams guide every step, making setup smooth and disruption-free.

    Scalability

    Built to scale across your entire portfolio, our platform gives you the flexibility to tailor pricing, branding, offers, and messaging to each property’s needs.


    It supports attribute-based selling across all locations—so your hotels can promote everything from premium views and early check-ins to spa treatments, dining reservations, and other curated experiences. The result is a seamless, personalized upsell journey that goes far beyond the room.

    Fee structure

    Revenue share model
    Pricing:

    A partnership approach with zero up-front capital expenditure and a revenue share model on incremental upgrades and ancillaries purchased.

    Buyers

    FAQs

    How does Plusgrade drive incremental revenue for hotels?

    Plusgrade helps hotels monetize unsold inventory and services by offering highly-automated personalized upsell opportunities to guests before and during their stay. From room upgrades to add-ons like spa treatments and early check-ins, our platform surfaces the right offers at the right time to maximize guest spend—and boost TRevPAR without discounting.

    What types of upsell offers can we provide through Plusgrade?

    There’s no limit as to what you can offer your guests to enhance their stay. You can offer premium room upgrades, early check-ins and late check-outs, and a wide range of amenities such as meal packages, spa services, beach and pool cabanas, on- and off-site experiences, and transportation. All offers are customizable based on your hotel’s inventory, availability, and business rules.

    Is it easy to implement Plusgrade?

    Yes. Plusgrade connects with 25+ leading PMS, CRS, channel management and booking engines—so you can start offering upsells without changing your technology stack. From an operational standpoint, upgrades are fulfilled automatically through our certified, two-way integrations to your reservations systems. Setup is quick, with minimal effort for your team as Plusgrade manages the vast majority of the work.

    What makes Plusgrade different from other upselling tools?

    Our platform is fully-automated, deeply integrated, and built on loyalty commerce expertise—helping you unlock new revenue while elevating the guest experience. Furthermore, Plusgrade pioneered bidding for upgrades, an approach that lets guests express what an enhanced experience is worth to them. It’s a flexible, guest-centric way to deliver more value, while helping hoteliers capture revenue that would otherwise go untapped.

    Can front desk teams use Plusgrade?

    Yes. In addition to pre-arrival and in-stay offers, Plusgrade includes a front desk upsell module that equips staff with guest insights and upgrade signals—so they can easily offer timely, relevant upsells at check-in. Hotels also have the option to incentivize staff performance, which is tracked in Plusgrade’s analytics portal.

    How does Plusgrade reach guests with offers?

    Plusgrade can connect with guests across all major communications channels— email, SMS, WhatsApp—throughout their journey. All touchpoints are tailored to align with your brand’s look and feel.

    Will Plusgrade disrupt our pricing or revenue strategy?

    Not at all. Our platform complements your existing revenue management strategy by only offering upgrades or add-ons when inventory is available and aligned with your rate and distribution rules. You stay in full control of pricing, offer rules, and targeting. With direct integration to both your PMS and RMS systems, Plusgrade uses real-time availability and pricing data to generate smart, dynamic offers that align with your existing strategy.

    Can guests pay for upgrades with loyalty points?

    Yes. Plusgrade is the only upsell platform that supports Pay-with-Points, allowing guests to use their loyalty currency for upgrades and add-ons. This capability creates more flexible, engaging experiences—especially for your repeat and elite guests.

    Is reporting included?

    Yes. Partners have access to robust dashboards that provide real-time visibility into offer performance, upsell conversion, and revenue contribution. Hotels can also track front desk team activity and outcomes through performance dashboards.

    Who is Plusgrade best suited for?

    Plusgrade is designed for hotels and resorts of all sizes, but delivers the highest revenue impact for properties with multiple, premium room categories, enticing products and services, as well as loyalty programs. We work with global brands like Marriott and IHG as well as independent and boutique hotels. And as Plusgrade is highly automated and meant to run on autopilot, operations and revenue teams appreciate the ease of securing truly meaningful incremental revenues.

    Why Plusgrade?

    For over 15 years, Plusgrade has delivered premium upgrades and loyalty currency merchandising for the world’s leading air, cruise, rail, and hospitality brands. Our platform powers fully white-labeled upselling and loyalty currency programs for more than 250 partners globally—including Aegean, Air India, ITA, Amtrak, Cathay Pacific, Choice, Cunard, Etihad, Eurostar, GHA, Hilton, Hyatt, Iberia, IHG, Lufthansa, Marriott, Norwegian, Royal Caribbean, TAP, Swiss, and Virgin.