Product HMA Intelligencia
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HMA Intelligencia

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By HMA Intelligent Marketing
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HMA Intelligencia

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Bryn Tyler
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Overview

Launch year

1984

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Compatible integrations

1

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Last updated

27 Feb 2026

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Description

Intelligencia by HMA is a premier Hospitality Customer Data Platform (CDP) designed to transform fragmented guest data into actionable intelligence. Unlike standard CRMs, our platform unifies and cleanses guest records—removing OTA clutter and enriching profiles with lifestyle and behavioral data. Our unique selling points include unlimited data segmentation and "white-glove" professional support, ensuring your marketing is powered by the cleanest data in the industry.

Intelligencia is ideal for independent hotels, luxury resorts, and multi-property management groups seeking to drive direct revenue and guest loyalty. On average, our partners see a 28% increase in direct revenue within the first year.

Implementation is seamless and highly collaborative. The technology requires integration with your Property Management System (PMS), as well as booking and loyalty systems, to enable automated data flows. Our team manages the technical heavy lifting, allowing your property to go live with a fully optimized, revenue-ready database in just 30 days.

Details

Infrastructure detailsCloud
Support languagesEN
CategoryGuest and traveler tech
SubcategoryCustomer Relationship Management System (CRM)
IndustryHospitality
This solution is suitable for:Enterprise hotel chains

Product features

Automation

Contact Management

Customer Service

Marketing Management

CRM Optimization

CRM Reporting & Analytics

Communication

Sales Management

Support Level

Integrations

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OPERA Cloud Property Management (PMS)

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Vendor: Oracle HospitalityCategory: Hospitality operationsSubcategory: Property Management System (PMS)

Technical specifications

Specifications
Configurations

Our streamlined onboarding process ensures your property is fully operational within thirty days. We begin by establishing a secure connection to your Property Management System to automate data flows, followed by our proprietary cleansing phase to eliminate duplicates and OTA clutter. After enriching your guest profiles with behavioral insights, we host a specialized segmentation workshop. This collaborative, white-glove approach provides a turn-key transition, delivering a clean, revenue-ready database with dedicated expert support throughout.

Scalability

Intelligencia is engineered for limitless scalability, effortlessly supporting everything from boutique independent properties to global hotel management groups. Our architecture handles vast datasets across multi-property portfolios, providing unified visibility and cross-property guest recognition. With three tailored tiers—Essentials, DataView, and Enterprise—the platform adapts to your evolving organizational structure. Whether you are expanding your footprint or deepening your data sophistication, our scalable infrastructure ensures your marketing remains agile, high-performing, and consistently revenue-driven.

Fee structure

Monthly Flat Fee

Buyers

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