DataView for Hotels

DataView by HMA is a specialized data analytics and guest history intelligence platform designed to transform fragmented PMS data into clear, actionable insights. Its primary function is to provide a comprehensive "health check" of your database through proprietary cleansing, deduplication, and OTA suppression. A key unique selling point is our Data Segmentation Workshop, where we provide defined files ready for immediate marketing use, alongside deep-dive reporting on guest spend and behavioral trends

DataView is ideal for independent hotels, boutique properties, and small hotel groups that may not require a full CRM but need to professionalize their data strategy to drive direct bookings.

Implementation is straightforward and collaborative. The solution requires a secure connection to your Property Management System (PMS) to download and analyze guest history. Our team manages the technical integration and data processing, delivering a refined, revenue-ready database and interactive analytics portal in a turn-key fashion.