EthicHotel – AccuRate is an advanced revenue management system (RMS) developed by EthicHotel to empower hoteliers with data‑driven pricing strategies and market insights. It analyses internal booking data and external demand indicators to suggest optimal room rates up to 365 days ahead, enabling revenue teams to make informed decisions with confidence. AccuRate offers a unique blend of algorithmic forecasting and intuitive guidance that complements, rather than replaces, revenue manager expertise.
The product is ideal for independent hotels, boutique properties, small groups and larger hotel operations seeking to maximize RevPAR and competitive positioning in dynamic markets.
AccuRate requires integration with property management systems (PMS) to access live Business‑on‑the‑Books (BoB) data, and can interface with other revenue tools such as channel managers and booking engines to enhance pricing accuracy and execution.



