BenchDirect

BenchDirect is the first of its kind, a hotel benchmarking platform providing hoteliers with never-before-seen competitive data. Through real-time actionable insights, you will not only be able to compare the end results but also gain a clear understanding of how they came to be, so you can unravel the building blocks of an effective direct booking strategy. With a whole host of direct booking metrics, you can now analyze data more than 30 key metrics centered around website and booking engine traffic, bookings and pickup, future demand, rates and disparities, and use profile and behavior.

By observing hundreds of millions of users across our network of hotels, our data is unique, both in scale and quality. We want hoteliers to be able to benefit from this Network Effect, which is why we are making BenchDirect available to hotels worldwide for free.

• Understand your direct channel: View and compare more than 30 key metrics of your hotel’s website.
• Breakdown the full user journey: Analyze the full direct booking journey to spot areas where you are under or over-performing.
• Redefine your competitive set: Learn from a global network of hotels thanks to multiple and dynamic competitive sets.
• Unlock actionable insights for free: Access real-time data to uncover opportunities to grow your direct bookings.