Predictive Personalization

With Predictive Personalization, for the very first time, you can add the user into the revenue management equation and personalize every touchpoint in the direct booking funnel. Segment, attract, and convert your website users using machine learning techniques to predict user behavior and effortlessly optimize campaigns for each and every user. 

Harnessing the power of machine learning, Predictive Personalization segments users in real time by assigning a value score to each individual based on hundreds of variables, spanning past behavior to current interactions. Coupling advanced technology with human expertise, Predictive Personalization enables hoteliers to launch value-targeted campaigns that are automated and hyper-personalized. We guarantee you will receive more direct bookings while reducing marketing costs.