ResourcesResearch reportsThe hotel tech decision playbook: How leaders evaluate and select solutions

Published 03-03-2026

The hotel tech decision playbook: How leaders evaluate and select solutions

Research reports
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Discover what really influences purchasing, timeline pressures, and deal-breakers.

Tech buying in hospitality is complex, this authority-led insight paper reveals how decisions actually happen. Featuring executives from leading hotel groups and industry veterans, discover what really influences purchasing, timeline pressures, and deal-breakers.

Who it's for

  • Hotel Owners & Asset Managers
  • General Managers & Operations Leaders
  • CTOs & IT Directors
  • Procurement & Finance Leaders
  • Tech Vendors Targeting Hospitality
  • Consultants & Advisors in Hotel Tech

What you'll learn

  • Who actually influences tech buying decisions inside hotel companies
  • How budget cycles and property ownership models affect purchasing timelines
  • The role of brand standards vs. property-level autonomy in selection
  • Common deal-breakers and vendor evaluation criteria
  • Why relationship and trust matter more than feature lists
  • Regional differences in tech adoption and decision-making (MENA & Europe focus)
  • Survey data from over 800 hospitality decision-makers 

What's inside

This insight paper includes:

  • Executive Interviews: Insights from hotel CTOs on how tech buying decisions actually happen in hospitality
  • Industry Voices: Perspectives from hotel tech veterans and consultants on market trends
  • Survey Findings: Quantitative data from hospitality leaders on pain points and priorities
  • Key Takeaways: Actionable intelligence for vendors, operators, and advisors
  • Format: PDF

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