
iRewards by GHS
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GHS iRewards is a full‑service CRM and loyalty program platform purpose‑built for the hospitality industry to generate demand, build lasting guest relationships and drive direct bookings. It captures and consolidates guest data from multiple touchpoints, enabling detailed guest profiling, personalized communications and tailored loyalty rewards that enhance guest satisfaction and repeat stays. Its unique selling points include 360° guest insights and flexible loyalty program management to track points, tier status, redemption and targeted promotions.
This solution is ideal for independent hotels, boutique properties, small groups and large hotel chains seeking to boost guest retention, increase revenue and strengthen brand loyalty. iRewards operates as a cloud‑based platform that integrates with hotel booking engines, e‑stores and CRM systems to ensure seamless data flow, though its core features provide immediate value without complex backend dependencies.
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OPERA Cloud Property Management (PMS)
Vendor verifiedTechnical specifications
The onboarding process for GHS iRewards begins with a thorough assessment of your property’s guest engagement and loyalty objectives, followed by system configuration, data migration, and integration with your booking engines and CRM if required. We provide tailored training for staff on program management, reporting, and guest communications, and conduct comprehensive testing to ensure smooth operation. This structured approach enables properties to launch personalized loyalty campaigns and manage guest relationships effectively from day one with full vendor support.
GHS iRewards is designed for seamless scalability, supporting properties of all sizes from independent hotels and boutique properties to large multi-property chains. Its cloud-based architecture allows easy expansion of guest profiles, loyalty tiers, and personalized campaigns without affecting system performance. As your business grows, iRewards can handle increasing data volumes, additional properties, and more complex loyalty programs while maintaining real-time insights and operational efficiency, ensuring consistent guest engagement and program effectiveness across your entire portfolio.
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