Cendyn Digital Marketing Platform

Cendyn Digital Marketing Platform helps hotels capture demand and drive direct bookings across all channels travelers use to research and book hotels - metasearch, Google, social media, and AI search surfaces. 

From a single platform, manage all digital campaigns with integrations across 150+ leading engines, CRS, and bespoke technologies to maximize profitable revenue. 

Features:

• Increase direct bookings through metasearch: Convert ready-to-book travelers and increase your direct bookings by up to 30% by advertising on all main metasearch like Google Hotel Ads, Tripadvisor, trivago, and Kayak. Bypass the OTAs and own the booking moment. 
• Expand reach across Google: Stay ahead on every Google surface. Drive qualified traffic with Search Ads at the top of the results page and reach travelers throughout their booking journey with Performance Max for travel goals, powered by Google’s machine learning.
• Lead with AI-powered search visibility: Reclaim visibility from OTAs on AI platforms. With AI Connect, push your hotel-direct rates and availability directly into AI-generated search results - capturing demand where most hotels still have no presence today. 
• Convert demand with smart display: Capture and re-engage travelers across Google and Microsoft display networks. Dynamic Display Ads use first-party data and AI-powered real-time intent signals to convert qualified travelers.
• Turn social inspiration into bookings: Promote real-time rates and availability across Facebook, Instagram, and the Meta Audience Network with Meta Hotel Ads. AI-powered targeting and dynamic creative -combined with ARI connectivity to 150+ providers - let you compete with OTAs and drive direct bookings.