Product Cendyn Digital Marketing Platform
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Cendyn Digital Marketing Platform

By Cendyn
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AI Powered

Increase your direct bookings by up to 30% with Cendyn’s powerful all-in-one digital ads management solution.

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Derek Stevens
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Overview

Launch year

2014

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Compatible integrations

58

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Last Updated

8 Sep 2025

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Description

Capture demand and drive direct bookings by managing your digital ads and metasearch campaigns from one single platform. Connect easily to all main metasearch engines. Enhance visibility across all Google advertising channels and inventory in one platform. Manage your metasearch, paid search, and Google Performance Max for travel goals campaigns in one platform. Appear in top position on Google with Search Ads and be visible across all of Google with Performance Max for travel goals. Attract more travelers to your hotel with targeted AI-powered Display Ads.


Highlights


Gain direct bookings

Leverage multi-channel advertising from a single platform to drive direct bookings and gain 30% more website traffic with PMax for travel goals.


Bridge the gap

Connect to over 100 market-leading booking engines, CRS, and PMS.


Be more visible

Place your hotel in strategic spots across metasearch, paid search, and all Google channels with Google PMax for travel goals, excluding your OTA competition.


Increase your ROI

With our custom bidding center, create your own bidding strategies at scale, choose and mix models (commission, CPC, CPA, FBL, etc.).


Be flexible

Centralize all types of digital campaigns in one platform to efficiently generate profitable revenue.


Get transparency

Access all your campaigns’ performance data at all times.

Details

Infrastructure detailsCloud
Support languagesEN
CategoryCommercial and distribution
SubcategoryMarketing Platform
Integrations

Contact info@cendyn.com for more information.

IndustryHospitality
This solution is suitable for:Enterprise hotel chains, Medium and small hotel groups, Independent hotels, Resort properties, Airport hotels, Serviced apartments and extended-stay properties, Hostels and budget accommodations, Hospitality management companies, Asset management companies

Screenshots, videos and other resources

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Campaigns tailored to your needs
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Put your hotel and destination front and center
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Expand your reach on Google
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Seize top spot on Google

    Product features

    General Marketing Platform

    E-commerce Consulting
    Marketing Dashboard
    Metasearch Connectivity
    Metasearch Marketing
    Metasearch Survelliance
    Google Hotel Ads participation rate reporting
    AI-powered display ads

    Support Level

    Local / Regional Support in Middle East and Africa
    24/7 Online Support
    E-Training / Online Training
    Dedicated onboarding specialist
    Webinars and courses

    Integrations

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    Triptease Data Marketing Platform

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    Profitroom Channel Manager

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    SHR CRS

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    Cendyn CRS

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    D-EDGE - Channel Manager

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    D-EDGE - GDS Solutions

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    D-EDGE - MediaGenius

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    D-EDGE - RateScreener

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    Cendyn Web

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    Apaleo Open PMS

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    Busyrooms CRS

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    Internet Booking Engines (IBE)

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    STAAH Channel Manager

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    SynXis Central Reservation System

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    SynXis® Booking Engine

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    SynXis Digital Marketing

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    SynXis Property Hub

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    Vertical Booking CRS

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    The Hub Payment Services Gateway

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    Channel Manager and Distribution

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    Property Management System (PMS)

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    Vendor: Busy RoomsCategory: Hospitality operationsSubcategory: Property Management System (PMS)
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    Revenue Management System (RMS)

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    Vendor: Busy RoomsCategory: Commercial and distributionSubcategory: Revenue Management System (RMS)
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    Website Design

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    Vendor: Busy RoomsCategory: Hospitality operationsSubcategory: Website Solutions
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    Content Management System (CMS)

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    Finance Module

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    Mews PMS

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    Technical specifications

    Specifications
    Configurations

    The technology supplier is responsible for the back-end setup, and client training is included in the pricing.

    Scalability

    DMP is easily and fully scalable

    Fee structure

    Performance Based
    Pricing:

    Pricing is determined based on several factors, including but not limited to: the number of rooms, integrations, and the Cendyn products purchased. Please contact us for more information.

    Buyers

    FAQs

    What is the Cendyn Digital Marketing Platform?

    Cendyn DMP is a multi-channel advertising management platform that helps you easily and efficiently drive direct visibility and bookings. With this premium platform, you can connect, launch, manage, and track your digital advertising campaigns to reach your online revenue goals.

    Which advertising channels are available on the DMP?

    Our platform includes metasearch channels (such as Google Hotel Ads, Tripadvisor, Trivago, and Kayak), Google Search Ads, display ads, and Google Performance Max for travel goals campaigns. All these tools are available under one roof to drive qualified traffic and boost your direct bookings.

    How does your platform help increase direct bookings?

    Cendyn DMP drives direct bookings through multi-channel advertising that captures your future guests wherever they are online. You can choose and mix custom bidding strategies to maximize your property’s campaign results. We offer state-of-the-art metasearch targeting for ready-to-book travelers, plus paid search and Performance Max campaigns for top-of-funnel awareness and increased visibility.

    How does the platform help improve my hotel's visibility in search results?

    Our platform enhances your visibility through several critical channels. Metasearch visibility campaigns like Google Property Promotion Ads, Tripadvisor Sponsored Placements, or Trivago Sponsored Listings push your hotel to the top of destination search results. Performance Max for travel goals makes you visible across all Google channels (YouTube, Gmail, Search, Travel, Maps, Discover, Display, etc.). Google Search Ads increase your visibility on search engine results pages. Together, these avenues represent a comprehensive approach that will get your property in front of guests all across the web.

    What reporting tools do you offer to track campaign performance?

    We provide comprehensive (yet easy-to-use) dashboards along with custom reporting options and in our Report Center. You’ll have access to real-time performance analytics to track your campaign success and make agile, data-driven decisions.

    What kind of support comes with the Digital Marketing Platform?

    Our support team is always available via email to address your questions. For hotels that would like more hands-on assistance, we offer Campaign Management and Account Management as add-ons to maximize your performance and results.