Product Cendyn CRM
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Cendyn CRM

By Cendyn
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AI Powered

Next generation CRM and CDP platform that empowers hoteliers to build stronger relationships with guests while driving revenue

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Derek Stevens
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Overview

Launch year

2020

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Compatible integrations

87

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Last updated

2 Dec 2025

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Description

Unify your guest data, automate guest journeys, refine segmentation, and tap into AI-driven insights to elevate KPIs—all from one seamlessly integrated CRM platform built for hospitality.


Data cleansing & Unified Profile

Eliminate duplicates and enhance data quality with advanced cleansing, ensuring a single, accurate guest profile. Consolidate data across touchpoints to create a unified source of truth, driving personalization, efficiency, and guest lifetime value.


Automation - Smarter guest journeys

Trigger workflows, automate processes, and engage guests effortlessly with Journey Builder. Reduce manual effort, enhance communication via email, SMS, and push, and boost direct bookings with dynamic landing pages and exclusive coupons. Streamline the entire guest journey—from pre-stay to post-stay—while simplifying operations and maximizing reservations.


Precision targeting

Leverage Audience Builder to create unlimited personalized segments based on guest interests, behaviors, geolocation, or any other profile data—enabling tailored messaging, real-time updates, and dynamic content to maximize guest engagement and the ROI of your marketing efforts.


Robust integrations for seamless data flow

With 200+ integrations covering PMS, Spa, Golf, F&B systems, Guest Review Management System, and more, control your data and deliver exceptional customer experiences. Say goodbye to developer dependencies and hello to lasting guest connections.

 

AI-driven analytics

Unlock the power of real-time analytics and AI-driven intelligence. Identify trends, understand guest behavior, measure performance, and optimize campaigns with data-backed recommendations that help elevate your marketing and guest experience strategies.

Details

Infrastructure detailsCloud
Support languagesEN
CategoryGuest and traveler tech
SubcategoryCustomer Relationship Management System (CRM)
Integrations

Please contact us at info@cendyn.com

IndustryHospitality
This solution is suitable for:Enterprise hotel chains, Medium and small hotel groups, Independent hotels, Resort properties, Airport hotels, Hospitality management companies, Asset management companies

Screenshots, videos and other resources

marketingCollateralResource
Unified Guest Profile & CDP
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Marketing Automation
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Segmentation
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AI-driven Analytics

Product features

Automation

Call Center Automation
Database Health Monitoring
Email Automation
Workflow Automations
Moving Data From One System To Another
Reservation Matching Between Systems
Updating Integrated Reservations
Daily Report Aggregation And Distribution

Contact Management

Attribute Based Segmentation
Automatic De-Duping
Call Logging
CCPA Compliant
Channel/Market Based Segmentation
Consolidate Revenues and Pickups across profiles
Contact Management & Segmentation
Contact Segmentation
Customer Profiling
Customize Offers
Flexible Guest Preference management
GDPR Compliant
Geographic Based Segmentation
Guest Profile Enrichment
Lead Time Based Segmentation
List Creations
Loyalty Segmentation
Read through shadow OTA Guest profiles
Room Type Based Segmentation

Customer Service

Activity Dashboard
Automated Messages Based on PMS Data
Automated Pre-Stay Emails
Branded Loyalty Program
Case Management/Ticketing System
Chat With Front Desk
Customizable Guest Surveys
FAQ Pages
Guest Communication (SMS Messaging)
Guest Feedback Management
Guest Management Dashboard
Guest Messages and Notifications
Multi-Brand Loyalty Program
Multi-Lingual (Guest Facing)
Personalized One-To-One Communication
Social Media Monitoring

Marketing Management

Campaign Analytics
Campaign Management
Campaign Templates
Cross and Upsell. Pre Stay, Stay, Post Stay.
Drag & Drop Template Editor
Email Marketing
Email Marketing Integration
Email Newsletters
Marketing Automation
Marketing Dashboard
Segmented Emailing (Reservation Type, Demographics, etc.)
Template Importing
Transactional Templates
WYSIWYG - HTML Editor
Guest Satisfaction Surveys
Insight Management (customer country / returning customer)
Loyalty Program Management
Attach files to campaigns and transactional emails

CRM Optimization

A/B Testing And Optimization
Centralized Data Warehouse
Centralized Multi-Hotel/Multi-Brand Solution
Centralized User And Role Management
Corporate Login (Portal)
Customizable Branded Interface
Email Client Integration
Enhance Content With Images And Logos
Files Sync and Share
Flexible User Rights And Roles
Mobile CRM
Mobile Optimized/Responsive
Multi-Lingual
Multi-Property Management
Open API
Role-Based Views
Testing Environment
Web Analytics Integration
Multi-language support for preferences and unsubscribe pages

CRM Reporting & Analytics

Analytics And Reporting
AI Powered
Business Intelligence and Analytics
AI Powered
Dashboarding And Data Visualization
Data export option
Create custom reports

Communication

Facebook Messenger Integration
SMS Reminders

Sales Management

Corporate And Travel Agency Account Tracking
Lead Management
Sales Analytics
Account Management
Calendar/Reminder system

Support Level

Local / Regional Support in Middle East and Africa
24/7 Online Support
E-Training / Online Training
Dedicated Account manager and Implementation Manager
Dedicated customer success manager
Dedicated onboarding specialist
Webinars and courses
Self service onboarding tool
In-product help and walk throughs
AI-powered Zendesk self-service chatbot
AI Powered

Integrations

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GuestRevu Surveys

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Vendor: GuestRevuCategory: Business intelligenceSubcategory: Customer experience diagnostics
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P3 Custom Booking Engine

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Vendor: P3 Hotel SoftwareCategory: Commercial and distributionSubcategory: Booking Engine (IBE)
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D-EDGE - Booking Engine

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Vendor: D-EDGECategory: Commercial and distributionSubcategory: Booking Engine (IBE)
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Hotel Booking Engine

verifiedVendor verified
Vendor: SiteMinderCategory: Commercial and distributionSubcategory: Booking Engine (IBE)

AI Powered

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Booking Engine 360

verifiedVendor verified
Vendor: ProfitroomCategory: Commercial and distributionSubcategory: Booking Engine (IBE)
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RMS Cloud

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Vendor: RMSCategory: Hospitality operationsSubcategory: Property Management System (PMS)
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Conversion & Personalization

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Vendor: The Hotels Network (Acquired by Lighthouse)Category: Commercial and distributionSubcategory: Direct Booking Conversion Tools
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Predictive Personalization

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Vendor: The Hotels Network (Acquired by Lighthouse)Category: Commercial and distributionSubcategory: Direct Booking Conversion Tools
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Oaky by Plusgrade

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Vendor: Oaky by PlusgradeCategory: Commercial and distributionSubcategory: Upselling Solutions

Technical specifications

Specifications
Configurations

The technology supplier handles back-end setup, and client training is included in the pricing.

Scalability

Fully scalable across hotel chains and multi-brands with worldwide reach.

Fee structure

Per room per month with implementation fee
Offers free trial
Pricing:

Various factors influence pricing, including, for example, the number of rooms, integrated technologies, the Cendyn products purchased, and many others. Please contact us for more information.

Buyers

FAQs

What is Cendyn CRM and how can it help my hotel?

How does Cendyn CRM handle guest data and create unified profiles?

Can I segment my guests for targeted marketing campaigns?

What automation features does Cendyn CRM offer?

Does CRM use AI or analytics to improve performance?

Does Cendyn CRM integrate with other hotel systems?

How can Cendyn CRM help me drive more direct bookings?