Cendyn B2B Sales

The only hospitality CRM built to grow revenue on both sides - B2B and B2C through a shared data foundation.

One account. Every detail.

See the full relationship, not just the latest booking. Cendyn B2B Sales brings together account hierarchies, sales activities, contracts, and PMS production data, giving your team the complete picture to prioritize the right accounts and grow every relationship.

Every account, engaged

The loudest accounts shouldn’t get all the attention. Automated alerts, guided workflows, and real-time tracking against contracted targets help your team stay proactive, strengthen relationships, and keep every account moving.

Sales and marketing, finally aligned

Cendyn platform share the same PMS integration, marketing platform, analytics, and account data. Sales insights flow directly into marketing campaigns, so both teams work from the same foundation without manual exports or disconnected systems.

Total revenue. One view.

See exactly what every account is worth across rooms, meetings, events, Spa, Golf, F&B, and more. Shared analytics and scheduled reporting give commercial teams the visibility to act faster and make more informed decisions.

Built for hospitality

Hotels don’t sell like every other industry, so why use a CRM that wasn’t built for them? Cendyn B2B Sales is purpose-built for hotel sales teams, helping manage corporate accounts, travel agencies, group business, and commercial performance from one platform