Product Cendyn B2B Sales
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Cendyn B2B Sales

By Cendyn
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Optimize your sales pipeline and accelerate corporate growth with Cendyn’s integrated B2C & B2B CRM solution

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Derek Stevens
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Overview

Launch year

2000

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Compatible integrations

3

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Last Updated

26 Aug 2025

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Description

Unlock a complete perspective on your opportunities and harness an array of tools for seamless lead management, heightened sales performance, and dynamic reporting. Consolidate essential profile, reservation, and production data effortlessly within our sales automation platform, empowering your sales teams to thrive. Experience streamlined operations and drive success with Cendyn B2B Sales.


Full account and opportunity lifecycle

Create any organizational account hierarchy to better understand account opportunities. Log client interactions, leads and activities for corporate accounts and travel agents. Reduce manual, time consuming sales tasks, and increase productivity.


Manage each step of the sales stage

Easily view, track, and manage all activities associated with your accounts. Track opportunities by sales stage and save time with automatic quotes and contract generation. Users can follow the sales pipeline from the lead to when the business is won.


Integrate your most important data

Integrate directly with your PMS for visibility of reservation and production data at the account level, enabling your sales team to make better informed decisions during the customer negotiation process.


Send personalized communications

Amplify engagement with key corporate accounts and travel agent partners through targeted, personalized communications that drive revenue growth and forge lasting relationships.


Comprehensive reporting and dashboards

Build in-depth reports and take advantage of robust, easy-to-digest dashboards driven by Microsoft Power BI. Customize your report parameters to get the most out of your data and easily export it in an Excel format.

Details

Infrastructure detailsCloud, Multi-Property
Support languagesEN
CategoryGuest and traveler tech
SubcategoryCustomer Relationship Management System (CRM)
Integrations
IndustryHospitality
This solution is suitable for:Enterprise hotel chains, Medium and small hotel groups, Independent hotels, Resort properties, Airport hotels, Hospitality management companies

Screenshots, videos and other resources

marketingCollateralResource
Master your accounts and opportunities
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Streamline your sales process
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Strengthen relationships with personalized communications

    Product features

    Automation

    Database Health Monitoring
    Deal Management Automation
    Email Automation
    Workflow Automations
    Moving Data From One System To Another
    Contract Management
    Daily Report Aggregation And Distribution
    Commission Tracking

    Contact Management

    Attribute Based Segmentation
    Call Logging
    Channel/Market Based Segmentation
    Consolidate Revenues and Pickups across profiles
    Contact Management & Segmentation
    Contact Segmentation
    Customize Offers
    GDPR Compliant
    Geographic Based Segmentation
    List Creations

    Customer Service

    Activity Dashboard
    Case Management/Ticketing System
    FAQ Pages
    FAQ Responses (Canned Responses)
    Personalized One-To-One Communication

    Marketing Management

    Campaign Analytics
    Campaign Management
    Campaign Templates
    Drag & Drop Template Editor
    Email Marketing
    Email Marketing Integration
    Email Newsletters
    Marketing Automation
    Marketing Dashboard
    Segmented Emailing (Reservation Type, Demographics, etc.)
    Template Importing
    WYSIWYG - HTML Editor
    Insight Management (customer country / returning customer)

    CRM Optimization

    A/B Testing And Optimization
    Centralized Data Warehouse
    Centralized Multi-Hotel/Multi-Brand Solution
    Centralized User And Role Management
    Content And File Management
    Email Client Integration
    Enhance Content With Images And Logos
    Flexible User Rights And Roles
    Mobile Optimized/Responsive
    Multi-Property Management
    Role-Based Views

    CRM Reporting & Analytics

    Analytics And Reporting
    Business Intelligence and Analytics
    Dashboarding And Data Visualization

    Communication

    Sales Management

    Corporate And Travel Agency Account Tracking
    Lead Management
    Sales Analytics
    Sales Data
    Sales Forecasting
    Sales Performance Management
    Sales Team Productivity Tracking
    Monthly Top Producers

    Support Level

    24/7 Online Support
    E-Training / Online Training
    Dedicated Account manager and Implementation Manager
    Dedicated customer success manager
    Dedicated onboarding specialist
    Webinars and courses

    Integrations

    Filter:

    Clear filter
    product-image

    Infor HMS (Hospitality Management Solution)

    verifiedVendor verified
    Vendor: Infor HospitalityCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    OPERA 5 Property Management (PMS)

    verifiedVendor verified
    Vendor: Oracle HospitalityCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    Clock PMS+

    partially_perifiedPartially verified
    Vendor: Clock PMSCategory: Hospitality operationsSubcategory: Property Management System (PMS)

    Technical specifications

    Specifications
    Configurations

    The technology supplier is responsible for the back-end setup, and client training is included in the pricing.

    Scalability

    Fully scalable for hotels, with worldwide reach.

    Fee structure

    Price Per User
    Pricing:

    Fully scalable for hotels, with worldwide accessibility.

    Buyers

    FAQs

    What is Cendyn B2B Sales?

    Cendyn B2B Sales is a sales automation tool designed specifically for the hospitality industry. It enables your sales team to manage and streamline their B2B sales processes by automating routine tasks and tracking interactions with corporate clients and travel agents. The platform provides comprehensive insights into sales activities and revenue generation to help your team perform at their best.

    Is Cendyn B2B Sales integrated with Cendyn CRM?

    Yes, Cendyn B2B Sales integrates seamlessly with Cendyn CRM. This joint functionality ensures uninterrupted data flow between your customer relationship management and sales processes, giving you a complete view of both individual guests and business clients.

    Can I send email campaigns through Cendyn B2B Sales?

    Yes, you can create and send targeted email campaigns directly to your business audience through the platform. This helps you stay connected with corporate clients and travel agents with relevant, personalized communications.

    What reporting capabilities does Cendyn B2B Sales offer?

    The platform offers robust reporting features designed to help your sales team identify new opportunities and make data-driven decisions. You’ll have access to comprehensive insights about sales activities, client interactions, and revenue performance.

    How does Cendyn B2B Sales enhance my sales team's productivity?

    Cendyn B2B Sales boosts productivity in several keyways. First, it helps sales teams centralize all their opportunities and track the status of each within a single system, eliminating the need for multiple disjointed systems. Second, it automates many sales activities like lead management, contract generation, and communication tracking, which significantly reduces manual effort. Third, it enables your sales team to send targeted, personalized emails to corporate clients and travel agents to build stronger long-term relationships. Finally, it integrates with Outlook so your sales team can easily track follow-ups and stay organized.