Integrations

Technical specifications

Overview

Launch year

2013

Compatible integrations

Last updated

4 Feb 2026

Description

Ascent360 is a purpose-built Customer Data Platform (CDP) and marketing automation solution that helps hospitality businesses unify, cleanse and enrich guest data from multiple systems to drive personalized, high-impact multi-channel campaigns that increase direct bookings, guest loyalty and revenue. Its sophisticated segmentation and automated campaign tools enable marketers to target guests with timely email, SMS, direct mail and social ads based on behavior and preferences, turning data into revenue-generating actions. Ascent360 is ideal for independent hotels, boutique properties, resorts, regional groups and enterprise chains seeking to elevate guest engagement and maximize direct revenue. The platform integrates seamlessly with over 125 source systems including PMS, POS, e-commerce, spa and golf systems, centralizing data and enabling efficient execution of unified marketing strategies without disrupting existing technology stacks.

Details

Infrastructure detailsCloud

Support languagesEN

CategoryGuest and traveler tech

SubcategoryCustomer Relationship Management System (CRM)

IndustryHospitality

This solution is suitable for:Enterprise hotel chains, Medium and small hotel groups, Independent hotels, Resort properties

Product features

Automation

Contact Management

Customer Service

Marketing Management

CRM Optimization

CRM Reporting & Analytics

Communication

Sales Management

Support Level

Integrations

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OPERA Cloud Property Management (PMS)

Vendor verified

Vendor: Oracle HospitalityCategory: Hospitality operationsSubcategory: Property Management System (PMS)

Technical specifications

Specifications

Configurations

The Ascent360 onboarding experience begins with a strategic discovery session to understand your data sources, business goals and target audiences, followed by expert configuration of your Customer Data Platform and integrations with your PMS, POS and ancillary systems. Our team ensures data is cleansed, unified and activated, provides tailored training for your marketing teams and launches your first automated campaigns, with ongoing support to optimize performance and drive measurable results.

Scalability

Ascent360 is built to scale with your business, accommodating single properties, boutique hotels, regional groups and large enterprise chains with ease. Its robust Customer Data Platform unifies increasing volumes of guest data from multiple systems while supporting expanding segmentation, personalized omni-channel campaigns and advanced analytics. As your marketing and data needs grow, Ascent360 adapts without performance compromise, enabling centralized customer insights and consistent direct revenue growth across all properties in your portfolio.