Angie Lacia
Hotel distribution optimization expert
Complete profile
Company: Insight Out ConsultancyOverview
A hotel distribution specialist supports our partners with viable solutions for optimizing distribution performance, ability to create cost-effective distribution strategies that achieve and improve visibility and long-term profitability combined with in-depth knowledge of reservations, central reservations systems, channel management, digital marketing, distribution, Sales, Meeting & Events.
With over 20 years’ experience in the hospitality industry at a senior level and has managed comprehensive e-distribution strategies for multi-unit hotel groups in the Middle East region with Rotana Hotels, Hilton International, Damac Hotels, Roda Hotels, Carlton Hotels, Jannah Hotels & J5 Hotels.
Expertise
Create distribution structure and optimize distribution content across all relevant channels
Support implementations and set up system brand / hotel standards
Support in RFP process and define the system criteria require for sourcing the right solutions
Support Hotel reflagging and deflagging on Distribution set up and re-structure
Provide recommendations to technology vendors to develop and enhance their solutions from the users' perspective
Develop distribution strategies to increase profitability and conversion
Provide recommendations and operational best practices
Support Hotel opening on the areas of Distribution
Conduct a deep dive distribution audit
