Blastness - IMSby Blastness · Business Intelligence Tools (BI)
Integrations3
SolvesElevate your hotel's success: track performance and optimize marketing & revenue...
AIAI information not provided
Best forNot specified
Adoption5 yrs · 74 countries
Demand Calendar — Hotel Business Intelligence |
The Single Source of Truth for Hotel Teams
The Single Source of Truth for Hotel Teams
You have enough data. You lack truth. Most hotels run rooms, F&B, meetings, events, and spa on separate systems — so Finance, Sales, and Revenue Management each work from a different version of the numbers. By the time the debate is settled, the booking window has closed. Demand Calendar is hospitality-only Business Intelligence. It pulls every revenue stream and variable cost into one cloud platform, so your whole team can forecast demand and plan the response together — against the same numbers. Built for independent hotels and groups of 5–65 properties running multiple revenue streams on a cloud PMS (Opera Cloud, Mews, Clock). Live in under 60 days, speaking RevPAR from day one. Forecast Demand. Plan Together. Act First. Why Demand Calendar Every revenue source and cost in one view. Rooms, F&B, meetings, events, spa — plus labour and acquisition cost. One profit picture, not six dashboards that disagree. Real-time, not yesterday's news. OTB, pace, pick-up, early-warning trends, and automatic CAC and net-profit calculation as the data lands. One platform, every role. Revenue, Sales, Marketing, and Finance plan from the same forecast — so the two-week month-end reconciliation between departments goes away. Read-Write, so the strategy stays. Your team builds budgets and forecasts inside the platform. When someone leaves, the strategy doesn't walk out the door in a spreadsheet. Built only for hotels. No generic BI configuration, no technical staff, no months of setup. It understands hotel data on day one. Runs on Google Cloud. Encrypted, continuously updated, no disruptive version upgrades. Hotels move off spreadsheets because a spreadsheet strategy is single-user, error-prone, and gone the day the person who built it leaves. Spreadsheet dependency is a 2010 strategy. "Demand Calendar transformed how we manage our commercial strategies, making us more proactive rather than reactive. Our entire team now works out of one place with the same data, and our use of Excel has dropped by around 95%." — Alexander Killi, Director of Revenue & Distribution, Classic Norway Hotels Implementation & adoption Onboarding: Automated data collection and pre-built connectors. Minimal IT work — our team builds the integrations. Adoption: Most users learn the dashboards in a few hours. Start where your data is: Begin with room revenue, add total revenue (F&B, M&E, spa), then add labour and acquisition cost for full profit visibility. You never buy more than your team can use. Updates: Continuous deployment, no downtime.
1 · Verified✓ By vendorUpdated 6 Jul 2026
2 · Integrations10Revenue Management System ✓ · Property Management System ✓ · Business Intelligence Tools ✓3 · SolvesThe Single Source of Truth for Hotel Teams
4 · Best forMedium and small hotel groups · Independent hotelsSells in 13 countries
5 · AIAI information not provided
6 · Adoption12 yrs in market3 named clients
✓ By vendor · updated 6 Jul 2026
IntegrationsRevenue Management System ✓ · Property Management System ✓ · Business Intelligence Tools ✓10SolvesThe Single Source of Truth for Hotel Teams
Best forMedium and small hotel groups · Independent hotels
AIAI information not provided
Adoption12 yrs in market
2 · Integrations
Works with 10 systems
Does it work with your PMS?
✓Connects with OPERA Cloud Property Management (PMS) — listed by the vendor.
Sign in to check against your saved tech stack automatically.Property Management System (PMS)4
OPERA Cloud Property Management (PMS)OPERA 5 Property Management (PMS)Clock PMS+Mews PMSFeatures
100 features in 9 groups
Dashboards, Analytics and Reporting18
Ancillary Revenue TrackingBooking Pattern AnalysisCorporate ReportingDaily ReportingDashboarding And Data VisualizationFood & Beverage Reporting, Analysis & Forecasting+12
Financial management5
Time-keeping and accountingReal-time calculations on autopilotDetailed CAC analysisRevenue and CAC budgetingWork hours budgeting
Business Intelligence30
Attribution ReportingAvailability Calendar (With Prices Per Day)Calendar ViewCollaboration & CommentingCorporate and Travel Agency Account TrackingCustomizable Data Hierarchies+24
Market Intelligence4
Competitor BenchmarkingPrice ComparisonRate IntelligenceRate Shopping Module
Forecasting BI10
Demand Pace AnalysisFinancial Forecast BuilderFood And Beverage ForecastingForecast Locking & WorkflowsFuture Market Demand DataOther Revenue Streams Forecasting+4
Meeting And Events Intelligence4
Align Meetings And Events and Revenue Management StrategiesBooking Trends and Patterns For Meetings And Events BusinessGroup Pricing And EvaluationCustomer production reports
Optimization And Integrations BI10
Automated Data Gathering And IntegrationAutomated ReportingCentralized User And Role ManagementMulti-Property ManagementOpen APIOptimized And Automated Data Entry+4
Sales Management12
Corporate And Travel Agency Account TrackingLead ManagementSales AnalyticsSales ForecastingSales Performance ManagementSales Team Productivity Tracking+6
Support Level7
Office Hours Online SupportChatE-Training / Online TrainingDedicated Account manager and Implementation ManagerDedicated customer success managerDedicated onboarding specialist+1
Specs and adoptionSpecs and pricing
DeploymentCloud
LanguagesEN
Pricing modelPer room per month with implementation fee
Free trialNo
Sales team4
In market since2014
Live properties and named clients3 named clients
Pricing details:
Demand Calendar is priced per room, per month, with a one-time implementation fee per property. Three tiers — Rooms, Total, Profit — so you start where your data is today and upgrade when you're ready. Unlimited users at every tier. All standard integrations are included and maintained for the term.
Contact Demand Calendar
ExploreTECH✓ Verified by Demand Calendar6 · Adoption
Who uses it
2014In market since
13Countries sold in
Best Western · Preferred Hotels & Resorts · Strawberry - Nordic Choice HotelsLive properties and named clients
About the vendor
Demand Calendar✓ Vendor verified
2014 founded1-10 employees1 productStockholm HQ
View vendor profile →Other Business Intelligence Tools (BI)
See all in Business Intelligence Tools (BI) →Blastness - Business Intelligenceby Blastness · Business Intelligence Tools (BI)
Integrations3
SolvesBoost your accommodation's performance with data-driven insights
AIAI-powered
Best forMedium and small hotel groups · Independent hotels
Adoption16 yrs · 74 countries
Cendyn Grouprev®by Cendyn · Business Intelligence Tools (BI)
Integrations2
SolvesMaximize the value of each group and event space with Cendyn Grouprev®, a demand...
AINo AI declared
Best forEnterprise hotel chains · Medium and small hotel groups
Adoption14 yrs · 242 countries
Still deciding?
Compare business intelligence tools (bi)Put this side by side with up to two alternatives.
✦ Ask AI ModeDoes Demand Calendar — Hotel Business Intelligence | work with OPERA Cloud Property Management (PMS)? →How does Demand Calendar — Hotel Business Intelligence | compare to other business intelligence tools (bi)? →Is Demand Calendar — Hotel Business Intelligence | a good fit for medium and small hotel groups? →
Demand Calendar✓ 1 product · Stockholm›Talk to an independent expertVendor-neutral advice from Voice of the Expert advisors.BookBook an expert
Technical specifications
Specifications
Technical specifications
Cloud-native architecture
- Google Cloud foundation — built on Google Cloud for performance, security, and resource efficiency.
- Purpose-built data warehouse — a custom hospitality store for rooms, F&B, meetings and events, spa, and more, with rapid retrieval.
- API-centric — all functionality exposed via RESTful APIs for third-party integration and front-to-back communication.
- Microservices — data ingestion, analytics, and reporting run and scale independently.
Continuous deployment & security
- Zero-downtime updates — features and fixes ship continuously without interrupting operations.
- Feature flags — selective releases for pilot customers shorten feedback loops.
- Security — data encrypted at rest and in transit; Google Cloud DDoS protection and identity management at every layer.
Managed services & reliability
- Managed infrastructure — Google Cloud handles patches, updates, and performance tuning.
- Cloud-adaptable — Google Cloud is the recommended environment; the design adapts to Microsoft Azure or AWS where required.
Configurations
Configuration
1. Data connectivity & mapping Demand Calendar connects to all your revenue sources — rooms, F&B, events, spa, and others — and extracts the data into our database automatically.
- We do: coordinate directly with your vendors (PMS, POS, event systems) to set up the feeds.
- You do: confirm the figures in Demand Calendar match your source systems.
2. Verification & customisation Once data is mapped, your dashboards, views, and reports go live.
- We do: tune custom fields and revenue categories for your reporting.
- You do: check that each department's data is captured correctly.
3. Training & adoption After verification, training begins. Most users learn the essentials in a few hours.
- End users: daily use of dashboards, analytics, and reports.
- Super users / admins: a few extra hours for roles, settings, and configuration.
4. Timeline
- Typical: a few days to a few weeks from receiving vendor access; live in under 60 days.
- Immediate insights: real-time reporting is available the moment your data is verified.
Scalability
Scalability
- Elastic resources — capacity scales up and down with demand, holding performance through peak periods.
- Modular design — API servers, databases, and processing modules scale independently; if one component has an issue, the rest stays operational.
- Global footprint — Google Cloud's worldwide infrastructure keeps performance and reliability consistent across regions.
- Rapid recovery — in a failure, resources redeploy to alternate zones, preserving data integrity.
Integration notes
Integrations
We do the integration work.
Demand Calendar receives data through automated reports, file uploads, or vendor APIs, and our team handles the technical mapping from each system — PMS, RMS, rate shopping, benchmarking, POS, event management, and other revenue platforms. Every standard integration is maintained at no extra charge for the term. Your whole operation works from one set of real-time numbers.
FAQs
Demand Calendar automatically pulls data from Property Management Systems (PMS), Revenue Management Systems (RMS), Point of Sale (POS) for F&B, event management tools, rate shopping, benchmarking services (e.g., STR or BA), timekeeping systems, and other systems. Extracting data from all siloed systems ensures that every revenue source and variable cost is captured in one platform.
No. Demand Calendar reads from your PMS and RMS — it doesn't replace them. An RMS optimizes room pricing; Demand Calendar unifies all revenue streams and shows profit, so your whole team plans from a single forecast.
Real-time reporting is available as soon as your data is verified — typically within a few days to a few weeks after we receive system access. Most hotels are live in under 60 days.
No. Our team builds and maintains every integration, and most users learn the dashboards in a few hours.
Yes. Automated cross-property collection and a multi-PMS normalization layer give you roll-up and drill-down across the entire portfolio in a single view.
It calculates customer acquisition cost and net profit automatically — NetRevPAR, flow-through, and profitability by segment. It's built on the Profit-Oriented Revenue Management (PORM) framework, which we co-authored with HSMAI and the Singapore Institute of Technology.
Revenue Management, Sales, Marketing, and Finance all work from the same numbers. The decision to buy sits with the GM, Owner, or CFO — the people accountable for profit.
Yes — three: Rooms, Total, and Profit. Start with room revenue analytics, then add F&B, meetings, events, and spa, and finally add labor and acquisition costs for full profit visibility. Each version builds on the last.
Videos and files
.png)
More details
IndustryHospitality
Product websiteVisit website ↗
Voice of the Expert
Book a call with an independent advisor who knows this product.
Li HawkinsProject management & innovation