Roovook

Roovook is a cloud-based hospitality technology platform focused on the B2B meetings, events, and group booking segment within the hotel industry. It primarily serves hotels, hotel chains, convention venues, and properties handling banquets, conferences, group rooms, and catering demand, helping them manage complex event and corporate booking workflows more efficiently.

The platform is delivered as an integrated SaaS suite rather than standalone tools, combining a Sales Engine (lead capture and inquiry management), EMS (Event Management System for RFPs, quoting, contracts, and revenue tracking), and a Venue Network for demand generation and lead sourcing.

Roovook is fully cloud-based software designed to digitize and automate hotel B2B sales processes, including inquiries, proposals, payments, CRM, and reporting.

Its solutions are built for hotel sales, revenue, and operations teams—particularly Sales & Events, Banquet and Conference Management, Revenue Management, Marketing, and Customer Relationship teams—supporting end-to-end management from inquiry capture through to contract and post-event analytics.