Red Points

Red Points is a cloud-based digital brand protection platform that helps organizations — including hospitality groups, hotel brands, and broader travel-related businesses — protect their online presence and intellectual property from abuse, counterfeiting and unauthorized use. Red Points offers a unified suite of automated tools that continuously monitor global online marketplaces, social media, websites and digital channels to detect infringements of trademarks, copyrighted content, images, and listings. Powered by advanced machine learning and automation, the platform not only identifies violations in real time but also enforces takedowns at scale, reducing manual effort and risk exposure. Red Points’ technology serves brand protection, legal, operations, marketing and IT teams, providing actionable insights, centralized dashboards and analytics to safeguard revenue, maintain customer trust and uphold brand integrity across digital channels. As a pure software solution delivered via the cloud, Red Points enables organizations of all sizes to proactively manage intellectual property enforcement and strengthen digital governance.